While shopping on Amazon, customers use imagery and product titles together to determine what they are purchasing. The first image customer notices in the search and on the product detail page is the Main image. This image is key to helping the customer understand the product they are purchasing. As part of the overall buying experience, it is important to ensure the image and title convey consistent information.
Before you select a main image, review the general image requirements to ensure your images are compliant. To know more, refer Product image requirements.
Following are some guidelines to help you with your main image selection.
Multiple items packaged together or large quantities of identical items.
![]() Oreo Chocolate Sandwich Cookies |
![]() Gildan Socks White with Grey 8 Pair Pack |
![]() Lays Kettle Cooked Variety Pack 12 count |
![]() Coca-Cola 6 Pack |
![]() Poland Springs Bottle Water 40 Count |
![]() Hanes Mens 7 Pack T shirts |
![]() Enfamil Nutramigen Formula 19.8 oz. 4 Pack |
![]() Scotch Scissors Soft Touch 12 count |
![]() Crystal Geyser 16.9 oz Bottles Solimo Flex Sheet Pape Pack of 1872 |
![]() Bottles Solimo Flex Sheet Paper Towels 24 Rolls |
Products containing multiples of different products packaged together.
![]() Nabisco Cookie Variety Pack (60 pk) |
![]() Wrigleys Chewing Gum Assortment 40 Packs |
![]() Bolter 4 Pack Mens T-shirt |
![]() TeeHee Socks 50 Pairs various Sample |
![]() San Francisco Bay One Cup Variety Pack (80 Count) |
![]() 148 Individually Packaged Large Head Medium Bristle |
![]() Grandma’s Cookies Variety Pack, 30 count |
![]() Lays Potato Chips Variety Pack 40 Count |
In limited global marketplaces and product types, Amazon has a functionality that will dynamically display a pack quantity sticker on the detail page. When utilizing this functionality, it is important to know the pack quantity sticker will not appear in search and you must ensure your image and title clearly reflect what the customer is receiving. If this functionality is available in your marketplace, you will find more information by searching for ‘Item Package Quantity’ in Seller Central.
If you are utilizing the pack quantity sticker, following are the guidelines to ensure a
consistent experience for the customer.
![]() Fuji Natural Artesian Water 16.9 oz. (Pack of 24) |
![]() Crystal Light Drink Mix, Peach Mango Green Tea (Pack of 12 canisters) |
Images below are examples where it would be ideal to add the multipack sticker since the image is displaying a single item. Addition of the pack quantity sticker can communicate the pack quantity to the customer.
![]() Seventh Generation Paper Towels, 100% Recycled Paper 6 count (pack of 4) |
Ensure the product title and image together create a consistent message to the customer. Below are some examples to illustrate the inconsistencies you can avoid:
Example 1: The addition of '5-count' to the title may leave the customer wondering if they are getting 5 packages of 40 or if the 5 count is the individual packs. You can further clarify the product contents in the product detail page. Avoid putting additional information in the title that may confuse the customer. This title should only have '40 packs'.![]() Oreo Cookies Snack Pack Mix – Original & Double Stuff – 48 Packs Total |
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Seventh Generation Paper Towels, 100% Recycled Paper 6 count (pack of 4)
Example 4: This example creates misperception due to multiple numbers in the title that requires the customer to calculate how many boxes of Kleenex they are receiving. This can be simplified with an image of 30 boxes of tissue and title stating ’Silky Soft Facial Tissues, White, 30 boxes (100 tissues in each box)’.Silky Soft 2-Ply Facial Tissues in a box, White, 100/Tissues a box, 30/case (3000 Tissues) (Pack of 3000)