Amazon Vine invites the most trusted reviewers on Amazon to post opinions about new products to help their fellow customers make informed purchase decisions. Amazon invites buyers to become Vine reviewers, also known as Vine Voices, based on the insightfulness of the reviews they published on their Amazon purchases. Participating selling partners can provide free units of their products in order for this select group of Vine Voices to post customer reviews for the products they submit. Participating in Vine helps build awareness of your product, boosts the sales of your slow and cold start ASINs, and helps customers make informed decisions about new products you offer.
Here are some prerequisites to participate in Vine:
Go to Brand Benefit Eligibility to identify as brand owner and gain access to Vine and your other brand-exclusive benefits. Once your enrollment is complete, Vine Voices will have the opportunity to request your enrolled products to review. You will be charged $200 enrollment fee once per parent ASIN after the first Vine review is published. You will not be charged a fee if the enrolled product does not receive any reviews within 90 days of enrollment.
We monitor the active participation of Vine Voices and their contribution to the program. Only the best reviewers will remain in Vine.
In order to be eligible, the items you enroll must meet the following criteria:
In addition to our general restrictions, products are excluded from Vine for the following scenarios: