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This article applies to selling in: United States

About Amazon Vine

Amazon Vine invites the most trusted reviewers on Amazon to post opinions about new products to help their fellow customers make informed purchase decisions. Amazon invites buyers to become Vine reviewers (called Vine Voices) based on the insightfulness of the reviews they published on their Amazon purchases. Participating sellers can provide free units of their products in order for this select group of Vine Voices to post customer reviews for the products they submit. Participating in Vine helps build awareness of your product, boosts the sales of your slow and new products, and helps customers make informed decisions about new products you offer.

To participate in Vine, you must be a Professional selling partner, have registered a brand in Amazon Brand Registry, be identified as a brand owner, and have eligible FBA offers. Visit the Brand Benefit Eligibility page to identify as brand owner and gain access to Vine and your other brand-exclusive benefits. Once your enrollment is complete, Vine Voices will have the opportunity to request your enrolled products to review.

We monitor the active participation of Vine Voices and their contribution to the program; only the best reviewers will remain in Vine.

In order for the items you enroll to be eligible, they should meet the following criteria:

  • Be brand registered in Amazon Brand Registry.
  • Have fewer than 30 reviews on the product detail page.
  • Have a buyable FBA offer in ‘New’ condition.
  • Not be an adult product.
  • Have already launched at the time of enrollment.
  • Have available inventory.
  • Have an image and a description.

In addition to our general restrictions, products are excluded from Vine if they:

  • Require us to bundle multiple products for delivery/review.
  • Require reviewers to separately order another product in order to conduct a review; accessories for widely-owned products are permitted (for example, cases for popular mobile phones can be enrolled) but you should not enroll an ink cartridge that requires a specific printer, or a replacement battery that only works in a particular camera.
  • Do not correspond to the exact product listed on the FBA offer.

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