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This article applies to selling in: United States

Amazon’s Policy on Selling Infant Formula in the United States

Important: If you supply products for sale on Amazon, you must compy with all federal, state, and local laws and Amazon policies applicable to those products and product listing.

On this page, you will find:

  • What is infant formula?
  • Amazon’s policy on selling infant formula
  • How do I request approval to sell infant formula?
  • Documents you are required to submit if approved to sell infant formula
  • How to submit required documents
  • How to request product removal from Amazon Fulfillment Centers
  • Consequences for policy violations and Reporting a violation
  • Frequently Asked Questions (FAQs)

What is infant formula?

Infant formula is for infants from birth to one year, which also includes follow-on infant formula intended to progressively diversify the diet of infants from six months to one year.

What is Amazon’s policy on selling infant formula?

In order to sell infant formula products, you must be a brand owner and/or an authorized seller. We require brand owners, and authorized sellers to provide documents that demonstrate the product is safe and approved by the United States Food and Drug Administration (FDA).

Please see, Infant Formula Guidance Documents & Regulatory Information.

How do I request approval to sell infant formula?

We are not accepting applications at this time.

As a brand owner/authorized seller, what information/documents do I have to submit to be compliant?

To sell infant formula, you must submit the either of the following two documents:

  1. Required Document 1
  2. Required Document 2 - A Premarket Notification
    • A copy of the original notification (proprietary information about the formulation may be redacted), or, a letter of guarantee from the brand owner that meets the following requirements:
      • Is on official brand owner letterhead
      • Contains the product name
      • Addresses of manufacturing locations
      • Assurance that the formula meets FDA nutrition guidelines
      • Contains reference to appropriate FDA regulations

How do I submit the required information/documents?

Complete the following steps to start the application process:

  1. Seller Central, click the Inventory menu, and then select Add a Product
  2. Search for the ASIN you want to sell
  3. In the search results, click the Listing limitations apply link next to the ASIN
  4. Click the Request Approval button to start the application process

Note: You certify that all materials you submit are true, authentic, and accurate. Amazon may remove your selling privileges for failing to meet these safety requirements.

How to request product removal from Amazon fulfillment centers?

If you are unable or unwilling to appeal the suppression on your ASIN, you have 30 days to create removal orders on your products from our Fulfillment Centers.

Please see following help pages:

What are the consequences for policy violations?

Violations of Amazon's policies for listing infant formula may result in, but may not be limited to, the following actions:

  • Cancellation of the listing
  • Suspension of listing privileges

These potential consequences are in addition to, and in no way limited to, the consequences allowed by any agreement between Amazon and the selling partner. Amazon reserves the right to make judgments in its sole discretion about whether or not a listing is appropriate.

Amazon encourages selling partners to report listings that may violate our policies or any applicable law by contacting Seller Support. Select Report a violation and be sure to include all relevant information so that we can conduct a thorough investigation.

Frequently Asked Questions:

Why am I not allowed to sell infant formula on Amazon when I was previously approved to sell?

As part of our ongoing efforts to provide the best possible customer experience, starting April 30, 2020, Amazon is implementing additional requirements for infant formula. Only approved brand owners and/or authorized resellers are allowed to list this product type.

How do I know that I am approved to sell infant formula?

Approved sellers will receive an email notification with this information.

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