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This article applies to selling in: United States

Best practices in product authenticity and quality

All Amazon sellers are responsible for complying with the law along with Amazon’s policies. Customers trust that they can buy with confidence on Amazon and receive authentic products that arrive in the condition advertised. In order to ensure that both sellers and customers have the best experience, below are some tips that sellers might find helpful when listing products on Amazon.

You can check the Product Authenticity Customer Complaints link under the Product Policy Compliance section in Account Health. We may also send you an email if Amazon has concerns about your listings.

Important: If your listings are removed, your account has been suspended or your ability to list new products has been removed, we will notify you via email. We may ask you to submit invoices from your supplier or provide your supplier’s contact information. We may also ask for a plan of action that describes steps you took to resolve the issue and prevent similar complaints, or an authorization letter from the manufacturer. You can submit the documents through the account health dashboard or via email.

See also

Appeal an account deactivation or listing removal

Amazon Anti-Counterfeiting Policy

Sourcing products

Are you purchasing your products from a reliable source?

Reduce the risk of complaints by researching on the manufacturers, resellers, and suppliers from whom you purchase goods.

Are you confident in the authenticity and quality of your goods?

Verify the authenticity of the products you source. Take time to check the products you source before you sell them to ensure that the product and all associated parts work as expected and are free of any damage. If you sell branded products on Amazon, ensure that you source the product(s) from a reliable supplier.

Are you storing documentation for all of your purchases?

Keep all documents and records of transactions, such as POs and invoices establishing that you sourced products from reliable suppliers.

Have you considered possible safety concerns with your products?

Verify that the products you sell are safe. Take time to research whether there are any safety testing or compliance requirements for the products you sell. Learn more about Amazon’s Anti-counterfeiting Policy.

See also:

Listing products

Are you listing your products correctly?

When you are offering a branded product that is already listed, make sure you list it under the corresponding ASIN. If your product is generic, do not list the product under a branded ASIN. Offering a product on an ASIN communicates to customers that you are offering that specific item with those specific characteristics. If you are selling a product that has additional listing qualifications, you will be required to apply to sell those products through Seller Central.

Note: When listing a product with a specific version or language, ensure that you list it under the correct ASIN.

Are you describing your products accurately?

  • When selling generic products that are compatible with a branded product, make sure it is clear that your generic item is not a product of that brand.
  • Clearly state whether your products are new, used, or refurbished and list your products under the most appropriate Amazon category.
  • Provide detailed and accurate information about the product you are selling, including information such as product language, country version, or edition, where applicable.

See also:

Storing and shipping

Have you considered the unique features of your products?

Store your products according to their unique features. Thoughtfully storing your products will help you preserve the integrity of your products and their packaging. Some goods will need to be preserved in a particular manner to maintain their freshness. Remember to check the expiration date on your products. Amazon considers a best-by or sell-by date the equivalent of an expiration date If you use the Fulfilled by Amazon services, we will mark any expired items as unsellable. For more information, see Expiration-dated inventory.

Aslo, please follow these best practices:

  • Pack products carefully and include all parts of the product. Buyers expect to receive products in their original packaging and in the condition listed. If you purchased your inventory in bulk and the items are unpackaged, be sure to inform customers of this. See more on Packaging best practices.
  • If you are sourcing from other parts of the world and/or shipping globally, make sure that your products will properly function and comply with all applicable laws in the country where you are selling them.

See also:

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