All Amazon sellers are responsible for complying with the law along with Amazon’s policies. Customers trust that they can buy with confidence on Amazon and receive authentic products that arrive in the condition advertised. In order to ensure that both sellers and customers have the best experience, below are some tips that sellers might find helpful when listing products on Amazon.
You can check the Product Authenticity Customer Complaints link under the Product Policy Compliance section in Account Health. We may also send you an email if Amazon has concerns about your listings.
Reduce the risk of complaints by researching on the manufacturers, resellers, and suppliers from whom you purchase goods.
Verify the authenticity of the products you source. Take time to check the products you source before you sell them to ensure that the product and all associated parts work as expected and are free of any damage. If you sell branded products on Amazon, ensure that you source the product(s) from a reliable supplier.
Keep all documents and records of transactions, such as POs and invoices establishing that you sourced products from reliable suppliers.
Verify that the products you sell are safe. Take time to research whether there are any safety testing or compliance requirements for the products you sell. Learn more about Amazon’s Anti-counterfeiting Policy.
When you are offering a branded product that is already listed, make sure you list it under the corresponding ASIN. If your product is generic, do not list the product under a branded ASIN. Offering a product on an ASIN communicates to customers that you are offering that specific item with those specific characteristics. If you are selling a product that has additional listing qualifications, you will be required to apply to sell those products through Seller Central.
Store your products according to their unique features. Thoughtfully storing your products will help you preserve the integrity of your products and their packaging. Some goods will need to be preserved in a particular manner to maintain their freshness. Remember to check the expiration date on your products. Amazon considers a best-by or sell-by date the equivalent of an expiration date If you use the Fulfilled by Amazon services, we will mark any expired items as unsellable. For more information, see Expiration-dated inventory.
Aslo, please follow these best practices: