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This article applies to selling in: United States

Use social media promo codes to promote sales for your products

You can create social media promo codes to offer a percentage discount to customers on eligible products. Once you create a social media promo code, you’ll receive a URL for a unique landing page that contains a list of eligible products for the promotion as well as the promotion details. The landing page exclusively features your offers, so customers do not need to locate your offer in the Buy Box. Share this landing page on social media or marketing channels such as paid search to direct customers and promote sales for your products. Customers can add items to their cart directly from this landing page and the discount will automatically apply.

Social media promo codes can start four hours after they are created and can run up to 30 days. The discount must be at least 5% and a maximum of 80% off the current price. You can set the code to be redeemed on one product or multiple products. After successfully checking out, a customer won't be able to redeem the promo code again unless you allow multiple redemptions per customer.

This type of promotional offer is not merchandised on Amazon’s deals page or product detail pages.

To create and share a social promo code promotion:

  1. In Seller Central, go to Advertising > Promotions > Create a promotion > Social promo code
  2. Follow the on-screen instructions.
  3. Once the promotion is scheduled, open the landing page link to confirm if the offer is live and the items are in stock.
  4. Share with customers on social media. As a best practice, communicate ‘limited time only’ or ‘while supplies last’ to notify your customers that the deal may sell out. This feature is currently available in US marketplace only.
    Note: Note: When considering running promotions for your products, keep in mind that promotions cannot be offered as an incentive for customer reviews, either explicitly or implicitly. Customer reviews for purchases made with promotions might not necessarily get the “Amazon Verified Purchase” badge. You can learn more about Amazon Verified Purchases here.
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