You can create social media promo codes to offer a percentage discount to customers on eligible products. Once you create a social media promo code, you’ll receive a URL for a unique landing page that contains a list of eligible products for the promotion as well as the promotion details. The landing page exclusively features your offers, so customers do not need to locate your offer in the Buy Box. Share this landing page on social media or marketing channels such as paid search to direct customers and promote sales for your products. Customers can add items to their cart directly from this landing page and the discount will automatically apply.
Social media promo codes can start four hours after they are created and can run up to 30 days. The discount must be at least 5% and a maximum of 80% off the current price. You can set the code to be redeemed on one product or multiple products. After successfully checking out, a customer won't be able to redeem the promo code again unless you allow multiple redemptions per customer.
This type of promotional offer is not merchandised on Amazon’s deals page or product detail pages.
To create and share a social promo code promotion: