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This article applies to selling in: United States

Children's Products

Important: If you supply products for sale on Amazon, you must comply with all federal, state, and local laws and Amazon policies applicable to those products and product listings.

In the United States, children's products are defined as a consumer product designed or intended primarily for children 12 years of age or younger. Products are determined to be “children’s products” based on the following criteria:

  • Intended use – Is the product to be used by children?
  • Packaging representation – Is the product marketed toward children?
  • Commonly recognized – Is the product commonly known to be used by children?
  • CPSC Age Determination Guidelines – Does CPSC determine the product to be a children’s product?

Amazon may request children's products safety documentation at any time to confirm compliance.

Who should submit documents?

If you are contacted by Amazon, you must provide documents to confirm the safety of your products. Amazon requires certain documentation that indicates testing compliance with applicable standards or regulations for each product you are applying to sell.

How do I request approval to sell Children’s Products?

Amazon’s policies require that children’s products sold through the Amazon website meet specified certification standards. If you are contacted by Amazon, please submit the following information to child-safety@amazon.com:

  1. Company name
  2. Seller ID/Vendor ID
  3. Email address
  4. Phone number
  5. A list of ASINs you are applying to sell
  6. A Children’s Product Certificate (CPC) for the ASINs you are applying to sell
  7. Test reports from a CPSC-accepted testing laboratory confirming each product was tested to the applicable requirements.

For more information on specific Children’s Products, refer to the following Help pages:

The Consumer Product Safety Commission (CPSC) provides guidance for businesses on how to comply with these requirements.

A list of CPSC-accepted labs is available here. Some labs provide special Amazon rates for testing. A list of these Compliance Solutions providers is available here.

Note: You certify that all materials you submit are true, authentic, and accurate. Amazon may remove your selling privileges for failing to meet these safety requirements.
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