Guidelines for UPC and GTIN

Many categories have specific UPC and GTIN Guidelines that sellers are required to follow when creating product pages. These include requirements for products sold as bundles and requirements for products sold as packs.

UPC requirements may vary across categories or for different types of products in the same category. Certain categories may allow sellers to request UPC exemptions.
Sellers must use the correct product identifier for the item they are listing. The use of false product identification information, including UPC codes, is prohibited. For more information, see Product Detail Page Rules.

Was this article helpful?

Yes

Thank you for your feedback

How can we improve this help page? Note: This form doesn’t create a support case. Please specify what you think is wrong with the content itself.

This isn’t the help page I was looking for.

The content is confusing or hard to understand.

The content is inaccurate, outdated, or it's missing information.

The issue is about the feature or policy, not the content itself.

1000

What was helpful?

1000

Thanks again for your help!

Thank you for your feedback. If you have more questions, please Contact Us.

Reach Hundreds of Millions of Customers

Start Selling On Amazon