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This article applies to selling in: United States

Squishy Toys

Important: If you supply products for sale on Amazon, you must comply with all federal, state, and local laws and Amazon policies applicable to those products and product listings.

Squishy Toy

A squishy or squishy toy is a toy made of specially formulated soft foam that slowly returns to its original shape after being squeezed. Squishy toys are manufactured into many different objects and sizes, such as but not limited to: animals and food items. Some may be scented to match the object represented.


Who should submit documents?

If you are selling a squishy toy, you may be asked to provide documents to confirm the safety of your products. Amazon requires documentation that indicates testing compliance with standards or regulations for each product type you are applying to sell.

How do I request approval to sell a Squishy Toy?

Amazon's policies require that Squishy toys sold through the Amazon website meet specified certification standards. If you are contacted by Amazon, submit the following information to

  1. Company name
  2. Seller/ Vendor ID
  3. Email address
  4. Phone number
  5. A list of ASINs you are applying to sell
  6. Product Images and Manuals, as applicable (images should include all relevant safety information, compliance markings, and product information)
  7. A Children’s Product Certificate (CPC) for ASINs you are applying to sell
  8. Test reports from a CPSC-accepted laboratory confirming each product was tested to the requirements below:
    Product Regulation/Standard Requirement
    Squishy toys ASTM F963-17 (Toys), CPSIA (Lead, Phthalates) and Small Parts Warning*

*Note: The small parts warning is required to appear on your detail page as a CPSIA attribute. See the following Help Page

The Consumer Product Safety Commission (CPSC) provides guidance for businesses on how to comply with these requirements.

A list of CPSC-accepted labs is available here. Some labs provide special Amazon rates for testing. A list of these Compliance Solutions providers is available here.

Note: You certify that all materials that you submit are true, authentic, and accurate. Amazon may remove your selling privileges for failing to meet these requirements.
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