Product detail pages and offers
This article applies to selling in: United States

Product detail pages and offers

A product detail page is where a customer discovers a unique product sold on Amazon. It can include one or more offers from sellers or from Amazon.

This page is a shared space that displays attributes that are common to all offers for the product, such as the following:

  • Title
  • Image
  • Bullet points
  • Description
  • Product variations (such as size or color)
  • Customer reviews

Some categories have additional product detail attributes. For example in Electronics, cameras have attributes such as optical zoom and max resolution that wouldn't be required for other product categories.

You and other sellers can list an offer on a product detail page. You create and control your own offer for a product, including price, shipping options, condition, and other attributes. If a product doesn't exist on Amazon, you can submit a request for a new product listing and Amazon will create a new product detail page. Amazon chooses what information to include on the product detail page based on manufacturer and seller contributions. For more information, see the Get to know the product detail page.

Note: For a newly registered seller, it might take 90 minutes or more after registering in order to list products for sale on Amazon.

Tour the product detail page

​Learn about the product detail page including how to list items and create variations. From the Catalog drop-down menu, select Add Products. On the Add Products page, see "About adding products" section.

See the following links below for additional information on product detail pages and adding products to your listing:

Use Seller Central to add a product offer

Use the Inventory tools in Seller Central to search for a product that already has a product detail page for adding your offer.

If you have a Professional Selling Plan, you can download an inventory template file that will help you upload a large number of product offers in bulk. From the Catalog drop-down menu, select Add Products via Upload to get started.

If you have a small number of products to offer or if you do not have a Professional Selling Plan, you can use the method described below to add products one at a time.

  1. From the Catalog drop-down menu, select Add Products.
  2. Search for the product you want to sell on Amazon.
    Note: Results are more accurate if you search for a product identifier such as a UPC, EAN, JAN, or an ISBN.
  3. Click the Sell this product button for the product you want to list.
    Important: After clicking Sell this Product, review any restrictions provided on the Amazon Services Seller Central page. If you see that you are not approved to add this product, click the Learn More link.
  4. If you are approved to add the product, you will be directed to the Offer page.
  5. Add your offer details, including price, quantity, condition, and shipping options.
  6. Save your changes.

Add products to the Amazon catalog

If you can't find a product on Amazon, you can submit product information so Amazon can create a new product detail page. Detail pages are shared with other sellers who can offer the same product.

  1. From the Catalog drop-down menu, select Add Products.
  2. Click I'm adding a product not sold on Amazon.
  3. Enter the required information, which will be highlighted in red across the tabs within the workflow.
  4. Once you enter the required information in the tabs provided, you can click Submit.
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Product detail pages and offers

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  • List Your Products
  • Complete Your Drafts
  • Add one product at a time
  • Requirements and Restrictions
  • Find your products on Amazon
  • Classify your products
  • Add descriptive details about your products
  • Show a reference price on your products by providing a List Price
  • Suggest changes to your product detail page
  • Update your listing
  • Troubleshoot issues with product listings