The following requirements apply to listings in the Jewelry category.
Sellers must follow the following guidelines for jewelry product images on Amazon.
For main images:
For all images:
For additional guidelines and examples of acceptable and unacceptable images for jewelry products, refer to the Jewelry Style Guide.
Complete and accurate jewelry specifications are important to customers' buying decisions. Customers need information to make educated buying decisions. Jewelry shoppers especially, rely heavily on product specifications to narrow selection from the very beginning of their shopping experience. Missing or vague product details can frustrate customers. They might browse to another product or even skip buying altogether. Additionally, ASINs with invalid values for key attributes can't be assigned properly to relevant jewelry browse nodes and refinements, which means customers using these tools can't find them.
With the goal of improving the customer shopping experience in Jewelry, we require several key data fields to be completed for Jewelry products. Specific data requirements vary by product silhouette and the type of materials the product is made from. For detailed instructions on how to populate product specifications properly for Jewelry items, go to Jewelry product data guidelines.
Lastly, all jewelry product listings must meet Amazon's Jewelry Quality Assurance Standards, and sellers should ensure that listings follow FTC guidelines for the jewelry industry. It is each seller's responsibility to ensure all listing data complies with both sets of standards.
Jewelry data requirements are explained in detail in the Jewelry Data Requirements file. Data requirements are specific to product type (such as FineRing or FashionRing) and vary between Fashion product types and Fine product types. The requirements apply to all Jewelry sellers, regardless of inventory feed method.
This file has 11 tabs: the first shows requirements for product images, the second shows attribute definitions, and the third shows accepted values for each field. The remaining tabs show the specific attribute (field) requirements for each product type.
There are a few important points to keep in mind as you prepare to provide this additional product data: