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This article applies to selling in: United States


The following requirements apply to listings in the Jewelry category.

Jewelry image requirements

Sellers must follow the following guidelines for jewelry product images on Amazon.

For main images:

  • Use pure white backgrounds (RGB 255, 255, 255). Where the image is a close-up (e.g., a pendant necklace) and part of the item extends beyond the image edge, fade out the product at the outermost edge of the image so that the border remains white.
  • Show the actual product (not a graphic or illustration).
  • Don't include borders, watermarks, inset images, logos, or text.
  • Don't include a mannequin or a model.

For all images:

  • Use one of the supported formats: JPEG (.jpg), TIFF (.tif), or GIF (.gif). We prefer JPEG.
  • Images should measure at least 1,000 pixels or larger in either height or width. This minimum size requirement enables zoom function on the website.
  • The image's longest side can be no less than 500 pixels and no more than 2100 pixels.
  • The product must be outside of any packaging or shrink-wrap that obscures the product.
  • The product should occupy at least 80 percent of the image area.
  • The images must only include what the customer will receive. Do not show accessories that are not part of the product.

For additional guidelines and examples of acceptable and unacceptable images for jewelry products, refer to the Jewelry Style Guide.

Maintain jewelry data quality

Complete and accurate jewelry specifications are important to customers' buying decisions. Customers need information to make educated buying decisions. Jewelry shoppers especially, rely heavily on product specifications to narrow selection from the very beginning of their shopping experience. Missing or vague product details can frustrate customers. They might browse to another product or even skip buying altogether. Additionally, ASINs with invalid values for key attributes can't be assigned properly to relevant jewelry browse nodes and refinements, which means customers using these tools can't find them.

With the goal of improving the customer shopping experience in Jewelry, we require several key data fields to be completed for Jewelry products. Specific data requirements vary by product silhouette and the type of materials the product is made from. For detailed instructions on how to populate product specifications properly for Jewelry items, see Jewelry product data guidelines.

Lastly, all jewelry product listings must meet Amazon's Jewelry Quality Assurance Standards, and sellers should ensure that listings follow FTC guidelines for the jewelry industry. It is each seller's responsibility to ensure all listing data complies with both sets of standards.

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