Listing products in the Jewelry category at Amazon can be complex. Amazon's Jewelry ASIN
product data includes many additional attributes, to give customers detailed information about
jewelry product quality.
The guidance below will help you understand how to assign several key Jewelry product data
Amazon requires all Jewelry ASINs to
be described in accordance with both Amazon Jewelry Quality Assurance
and U.S. Federal Trade Commission
. We require sellers to describe jewelry accurately and in
compliance with these quality standards. Jewelry sellers should read and understand both of
these sets of rules, and ensure all Jewelry ASINs comply with these policies. Be sure to
choose valid values that accurately describe your product.
Product data requirements
Product listing data for all Jewelry items must meet Jewelry-specific standards.
Sellers must follow the data requirements listed in the various tabs of the Jewelry
Inventory Template published in Seller Central. These requirements are enforced
systematically. Any items not meeting these standards will not be accepted.
For purposes of product classification, item specifications, and quality assurance, we
distinguish between Fine Jewelry and Fashion Jewelry based on metal type, gem type, and
pearl type. Learn more about the Categorization of Fine vs. Fashion
Sellers must provide brand name, department name, gem type, item name, item SKU, item
type keyword (ITK), manufacturer, material type, metal type, and product type for all
Jewelry products. For rings, ring size is required.
Provide additional data for Jewelry products to ensure product descriptions are
accurate, clear, and unambiguous for customers. Depending on the materials in the product,
different attributes could apply, for example:
Products with diamonds: Sellers should disclose stone cut, stone color, stone
clarity, stone weight (carat), stone shape, setting type, and total diamond weight. If
diamonds are synthetic (lab-grown) or treated, sellers should also disclose the stone
creation method and any stone treatment methods.
for simulated diamonds should indicate the actual composition of the stone. Indicate
crystal, glass, or resin stones in Material Type; indicate
actual gemstones (such as cubic zirconia, white topaz, etc.) in Gem
Products with gemstones: Sellers should provide stone color, stone shape, setting
type, and total gem weight. If gemstones are synthetic (lab-grown) or treated, sellers
should also disclose the stone creation method and any stone treatment methods.
Important: Specifications for simulated gemstones should indicate the actual
composition of the stone. Indicate crystal, glass, or resin stone in
Material Type; indicate actual gemstones (such as cubic
zirconia, topaz, etc.) in Gem Type.
Products with fine pearls: Sellers should disclose pearl type, pearl minimum color,
pearl shape, pearl luster, pearl uniformity, pearl blemishes, size per pearl, number
of pearls, and setting type. In addition, all pearls must be disclosed as being
cultured, simulated, composite shell, or natural pearls.
Products with fine metals: Sellers should disclose metal stamp.
Assigning valid values
Many Jewelry inventory file fields must be filled in with a valid value. A valid value
is a value that appears on a list of specific values for a particular attribute. Valid values
lists are provided to sellers on the Valid Values
tab of the inventory
Why are valid values important?
Valid values allow Amazon to provide customers with consistent information across all Jewelry
ASINs. Also, valid values are used in browse node and refinement node assignment. When an ASIN
attribute has a value that isn't in the valid values list for that attribute, that ASIN might
not be assigned to browse nodes and refinements properly. This makes the product harder for
customers to find. Sellers can enhance ASIN discoverability within both Browse and Search by
making sure to use valid values for all attributes that have valid values lists.
Jewelry sellers should become familiar with which attributes have a valid values list on the
Valid Values tab of this custom template. For attributes with a valid
values list, assign only the listed valid values for that attribute, and assign them exactly
as shown. Do not assign any other values that are not listed.
We are no
longer updating the stand-alone Jewelry category inventory file templates
, and the
tab in those files are therefore not current. Don’t
reference valid values lists from any previously published stand-alone Jewelry inventory
file templates because they are outdated.
Assigning product specifications data
Product specifications data (on the Product Specifications section of the detail page)
explains the quality and dimensions of each element of Fine Jewelry products. This information
is crucial for helping customers make buying decisions. Assign product specifications
attributes carefully, and always check for accuracy and completeness.
Below are guidelines for assigning values to several key product specifications attributes.
These guidelines are not exhaustive. You are responsible to ensure that the values that you
assign to Jewelry product data fields comply with Amazon's Jewelry Quality Assurance
Standards and FTC Regulations for the
Material Type (Required)
This classification gives the customer information about the general materials the ASIN
is made from: metal, gemstones, crystal, glass, pearls, leather, wood, and silicone, to name a
For products made with metal, gemstones, or pearls, assign "metal," "gemstone," or
"pearl" to the Material Type attribute. Then, assign the specific
type of these materials in Metal Type, Gem
Type, and Pearl Type. Use a valid value from the
Valid Value list for each of these attributes.
Metal Type (Required)
Metal type indicates the specific type of metal the product is primarily made from.
For products made with metal, enter "metal" in the Material Type
attribute, and indicate the specific type of metal under Metal
Some products have components made from different metals, or made from multiple metals
in a combination not listed in the valid values list. For such products, indicate the most
predominant metal under Metal Type. Then describe the other metals elsewhere in the
product data, for example, in the bullets or product description.
The XSD (XML feed) cannot update the metal type for un-variated ASINs at this time. To
update metal type data for un-variated ASINs, find the ASIN in Inventory and edit its data
Total Metal Weight (Optional)
If providing this measurement, make sure you can measure with enough precision to meet
the tolerances described in Amazon's Jewelry Quality Assurance Standards.
Important: If providing total metal weight for ASIN families that vary in size
(such as ring size or necklace length), make sure to provide either the actual weight of
each child ASIN, or the minimum weight of all ASINs in the family. If you provide the
average weight, you may overstate the amount of precious metal content for the smaller
sizes in the range; this is not acceptable.
Gem Type (Required)
Gem type should indicate the specific type of gemstone that the product is made from.
It should always indicate the actual mineral composition of the gemstone or gemstones in the
product, not what a stone looks like. For example, don't call a deep blue crystal or spinel
gemstone a "sapphire."
Stones that are natural or synthetic gemstones (diamond,
cubic zirconia, topaz, sapphire, etc.):
Assign "gemstone" to the Material
attribute, and assign the Gem Type
represents the actual gemstone mineral.
Stones that are gemstones, but you don't know the actual gemstone type:
Assign "gemstone" to the Material Type attribute, and assign the
value of "unknown" to Gem Type.
Stones that aren't actual gemstones (crystal, glass, plastic, etc.):
Specify the actual stone material in Material Type, and assign a
value of "NA" to Gem Type. See the FTC regulations and our
Tips for Listing Jewelry Help page for information on how to describe stones
considered to be imitation (simulated/faux) gemstones.
The primary stone should be represented by the Gem Type 1
When a product has more types of gemstones than Gem Type fields
available, provide information about the other gemstones elsewhere in the product data,
for example, in the bullets or product description.
For turquoise gemstones, choose the valid value of "turquoise" (for natural
turquoise), "stabilized-turquoise," or "compressed-turquoise.” Block (synthetic)
turquoise should be indicated in Material Type with the valid
values of “mineral powder” and “resin” or “synthetic-resin.”
For other gemstones that are compressed (such as lapis lazuli or jasper), indicate
this elsewhere in the product data, for example, in the bullets or product description.
For other gemstones that are stabilized, indicate this in the Stone
Treatment Method attribute.
Stone Creation Method
Stone creation method fields map to the gem type fields (Gem_Type1 maps to
Stone_Creation_Method1, etc.). Sellers must fill in this attribute for each gem type. Stone
Creation Method indicates whether a gemstone is natural (mined from the ground) or synthetic
(chemically identical to a natural gemstone, but synthesized or "grown" in a laboratory
If no Stone Creation Method value is supplied, the assumption (by FTC regulations) is
that the stone is natural. Refer to the FTC regulations to learn about United States
regulations for disclosure of stone creation method.
(imitation or faux) is no longer a valid value for Stone Creation
. If an ASIN has the Stone Creation Method
"simulated,” remove this value. Refer to Gem Type
on how to properly assign attributes to imitation stones. Refer to Update product data for your ASINs
on how to make these changes.
Stone Treatment Method
Stone treatment method fields map to the gem type fields
(Gem_Type1 maps to Stone_Treatment_Method1,
etc.). Fill in this attribute for each gem type, for gemstones that have been
This is a free-form field. Include all values that apply, for example, "irradiated,
heated" or "compressed, oiled".
If a gemstone has no treatments, enter "NA" or "none."
This field should not be used for pearls. Where pearls have been treated (such as dyed
pearls), indicate this elsewhere in the product data, for example, in the bullets or
Pearl type indicates the specific type of pearl the product is made from. It is
required for all ASINs that include any type of pearl – natural, cultured, composite-shell, or
When a product has more than one type of pearl, provide information about the other
types of pearls elsewhere in the product data, for example, in the bullets or product
See the FTC regulations and
our Listing Tips for Jewelry for information on how to
describe cultured pearls.
Ring size is required for all rings.
Include the ring size at the end of the title for all sized rings, for example, "Three
Stone Ruby and Opal 14K White Gold Ring, 7."
Variation theme is used to create ASIN families.
Only use variation themes that include Gem Type for ASIN families
where all child ASINs have only one type of gemstone. Only
Gem_Type1 should be populated for all child ASINs using this
Only use variation themes with Material Type for ASIN families
where all child ASINs have only one type of material. Only
Material_Type1 should be populated for all child ASINs using this
Obtain current product data for your existing ASINs
Obtain the current product data for the ASINs already in your Amazon inventory by
downloading a Category Listings Report. This report will show all the current data you
assigned to each of your listings. Use this as your master inventory file for the ASIN product
data correction process described above.
In Seller Central go to
Inventory > Inventory Reports
and select Category Listings Report from the
available report types.
Note: If this report is not available, contact Seller Support and request a Category
Listings Report, also called a "reverse feed."
From the drop-down list of available categories, select
Click Request Report.
Once the report has been generated, click Download.
Update product data for your ASINs
Sellers can make corrections to product data directly on the downloaded Category Listings
Report, and make the following corrections to ASINs via a Partial Update upload.
In the Update Delete field, enter "PartialUpdate" on each row
containing a modified SKU.
Save the file as a tab-delimited text file.
In Seller Central, go to
Inventory > Add Products via Upload
Under Step 2 – UPLOAD FILE:
For File type, select Inventory Files for
For File Upload, browse to find and select the text file you
For Email Alert, fill in your email address.
For more information, refer to the Modify Your Inventory File Help
If you have issues with an upload, refer to the Upload Your Inventory
File Help page or the Jewelry Product Data Updates – FAQ
Product data uploads are limited to Professional Selling Plan sellers. Maintaining a
Professional Selling Plan is a requirement for sellers listing in the Jewelry category.
More information about Jewelry policies is available on the following