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This article applies to selling in: United States

Stores eligibility requirements

To participate in Stores, you must meet certain eligibility requirements.

Account requirements

  • Professional seller or vendor
  • Sellers must be the registered brand owner through Amazon Brand Registry.
    Note: If your registration status is “Approved” but you’re seeing an error when you try to create a Store, contact us for further assistance
  • Active account in good standing with Amazon
  • Products meet the product acceptability guidelines detailed in the Stores Creative Acceptance Policies
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