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This article applies to selling in: United States

Use Add a Product to create variations

Add a Product offers the option to create variations, using a web-based interface. Before you list a product variation, check whether the variation of the product exists in the Amazon catalog. To do this, click on Add a Product under Inventory dropdown, and search for the product variation you wish to sell. Results are more accurate if you search with product identifiers (UPC, EAN, JAN, or ISBN).

Important: Not all related products are valid variations. Amazon reserves the right to remove the newly-created variations families or children that are added to a variation family that do not comply with certain standards. Variation families with more than 2000 child ASINs will not be displayed on the detail page.

To understand whether your products are good candidates for variation or not and to get specific tips for creating variations, refer to Determine variations for your products and Variation Relationship FAQ. See About parent-child relationships to understand how product variations work on Amazon.

Note: Creating variations is optional. It is not mandatory for a product to be part of a variation family. Amazon changes the variation themes available in each category over time. If you receive a message stating that your product category does not support variations, you can still create ASINs in the product category.

Based on the search results, following are the two ways you can use Add a Product to create variations:

  • Match to an existing variation listing: If you locate the variation listing corresponding to the product you want to list, you can match to this existing variation listing
  • Create a new variation listing: If you are unable to locate the variation listing, you can create a new variation.

Match to an existing variation listing

Follow these steps to match to an existing variation listing:

  1. After locating the variation listing you want to sell, click on Show variations. This will expand the list of all variations currently present on Amazon catalog.
  2. Using the Listing limitations apply dropdown, choose the condition you would like to sell the product.
  3. Enter your offer details.
  4. Click on Save and finish.

Create a new variation listing

Follow these steps to create a new variation listing:

  1. Select Add a Product from Inventory dropdown.
  2. Click I’m adding a product not sold on Amazon.
  3. Search or browse for the category that matches the product you want to sell and click the Select category button.
  4. On the Vital info tab, complete the required fields (marked with an asterisk *).
  5. On the next tab of Variations, select an appropriate variation theme relevant to the products from the Variations Theme drop-down list.
    Important: The Variation Theme drop-down list and Variations tab will appear only if you are selling in a product category that supports variations. Once you have created a product with a selected variation theme, you will not be able to change the variation theme.
  6. You will be prompted to enter values for the chosen variation theme. For example, if the variation theme selected is color, you can enter values like red, blue, white, and so on.
  7. Click on Add Variations. A Variations Matrix appears, allowing you to add more detail for each variation combination.
    • A product identifier (EAN or UPC) is required for each variation.
    • A seller SKU will be automatically generated for you if you do not add one.
    • Provide all offer details for each product such as, condition, price, and quantity.
    • To delete variations, check the box corresponding to the listing and click on Delete Selection.
  8. In the remaining tabs, add images, product description, keywords, and other product attributes. This information will appear in all variations of the product you want to sell. You can edit product information at any time on the Manage Inventory page.
  9. Click Save and finish when all the product information is entered.
    Note: Follow the recommendations in the Product page style guides for each child product.

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