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This article applies to selling in: United States

Sharing promo codes with Amazon influencers and associates

You can share your social media promo code with Amazon influencers and associates to drive the additional traffic to your promotion.

To share your promo code with Amazon Influencers and Associates, first create a social media promo code. Next use the Share this promo code with option to select the Amazon influencers and associates. For newly created promo codes, we automatically share it with relevant influencers and associates by opting it in.

If you create a promo code that you do not want to share with influencers or associates, opt-out when creating it by unselecting this option. Once you create or cancel your promotion, you cannot change your decision to opt-in or out.

Once we approve your promo code, we share it on the Associates Central. Influencers and associates can then browse by product category and share relevant promo codes links with their audience. If there are relevant influencers or associates interested in your products, we can notify them about your promotion through email with instructions on how to share with their audience.

Note: Participating does not guarantee that influencers or associates will post about your promotion. It is up to their discretion to share with their audience or not. At this time, there is no fee for using this feature.

As a best practice, we recommend that your promotion should be active for at least two weeks to find relevant influencers who can curate content and post your promotion.

For reporting, you can download a sales report per promo code. Navigate to Advertising > Promotions > Manage Your Promotions > View desired promotion and click Download Report. If an influencer or associate refers your order, it will be marked as "Y" in the "Referred by Associate/Influencer" column. You can only see this column if you opt-in your promotion to be shared with influencers and associates.

Learn more about the Amazon Influencer Program and Amazon Associates program.

Note: This feature is currently available only in the US store and for sellers who are a part of the new Amazon Brand Registry. Sellers who do not meet this criteria will not have access to this option in Seller Central.

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