To support growing craft communities and facilitate handcrafted products sale into successful business ventures, Amazon Handmade provides an opportunity to extend your reach to customers around the world with your unique handcrafted products. Refer to the tips below for ideas on how to improve discoverability of your handmade products after listing them for sale, which in turn can drive more traffic and sales.
Once you create a selling account, you can apply to join Amazon Handmade.
Once you are approved to sell in Amazon Handmade:
Alternatively, you can upload listings in bulk by using Amazon Handmade: Use inventory templates to upload products to your account.
For more information, go to Amazon Handmade: Amazon Handmade: List your products.
Use appropriate titles, search terms, and occasion types for each of your listings that enables customers to search for and find your products. See Optimize your product discoverability for more information.
Review titles to help customers find your products:
Titles should be clear and succinct. Use short and simple words that describe the product as titles. For additional information on product listing titles, see Amazon Handmade: Product title best practices.
Optimize search terms to improve search results:
Search terms are essential keywords that help customers find your products in the Handmade store when they search for them. Search terms should focus on subjects closely related to your product and are words that others may use in a search query to find them.
Search term best practices:
For additional information, see Using search terms effectively.
High-resolution images with clear details that highlight your product can create defining impressions in potential customers. See this video to learn about how to optimize your Handmade product images. For additional information, see Amazon Handmade: Image requirements best practices.
We recommend your main image to be on a white background and other images to show the product in use. Note that text, logos, graphics, or watermarks are not allowed on your main image.
See this video to learn more about how to optimize your Handmade product descriptions.
Add occasion type to your items:
Occasion types allow you to label your product for a specific occasion or theme to your product (like weddings or birthdays). Customers can browse by occasion type in the Handmade store, making discoverability easier for products relevant to events.
For information on how to add/update your occasion types on a product listing, see Amazon Handmade: Edit product listings.
Shipping and delivery options:
Your total delivery time is a combination of your production or handling time + delivery time. Configuring an accurate delivery time for your products helps ensure a good customer experience and improve sales because you will see fewer order cancellations and late shipment penalties.
For best practices on configuring these options, see Amazon Handmade: Best practices for fulfilling orders.
Another option to consider is Use Fulfillment by Amazon (FBA) to ship your Handmade products. With FBA, you ship your products to one of our fulfillment centers and when a customer places an order, Amazon ships it for you.
Advertise on Amazon with Sponsored Products:
Sponsored Products is an advertising service that helps you promote the products you list on Amazon. You choose which products you want to advertise, assign keywords to those products, and enter a cost-per-click bid. When an Amazon customer searches Amazon, using one of your keywords, your product advertisement is eligible for display alongside the search results. You pay a fee for this service only when an Amazon customer clicks your advertisement, at which point the customer is taken to the detail page where your offer is listed.
Learn from other makers on Handmade community forums:
There is an entire Handmade community at your disposal on Seller Central.
Click here to interact with our community of makers. Ask questions or help fellow makers with their questions.
Amazon also maintains an exclusive Facebook group.
Market your maker profile and promote on social media:
Once you set up your maker profile, you can use the short URL you created to promote your store on your own social media accounts like Facebook or Instagram. Let friends, family, and customers know that your products are available for sale in the Amazon Handmade store.
When posting to social media posts about you, the maker, or your products, tag @amazonhandmade in your post for a chance to be featured.