These can help you set up and get more value out of your experiments
When you identify two versions of A+ content to test in an experiment, make sure both
versions are applied to the exact same set of ASINs using the A+ Content Manager.
Otherwise, you won’t be able to set up your experiment.
Make sure your experimental content is different enough: If your content is too similar,
it is less likely to affect customer behavior, and you may not be able to confidently
determine a winner.
Let your experiment run for the entire duration: Even if early results are promising,
they can be misleading. If you end an experiment early based on those results, you
increase the chance of overestimating the impact of your experiment or even selecting the
Ideas for Experiments
Here are some things you may be interested in experimenting on. But don’t restrict yourself
to these ideas – use your own judgement to determine what to test.
Introducing new A+ content modules to your detail pages.
Adding high-resolution imagery to your content, or refreshing your existing
Using exclusively lifestyle imagery or standard product imagery.
Highlighting one set of features versus a different set.
using a comparison chart in your A+ content.
By making the most of your results, you can maximize the total impact of each experiment.
Don’t check your results too frequently before an experiment ends: Interim results can
Export your results: You can use the data export from the Experiment Details page to
create your own graphs or run your own analyses.
Run more experiments: You can continually improve your content strategy by testing on
different ASINs, changing your content hypotheses for the same ASIN, or testing during
different seasonal periods to understand how different types of customers approach your