Sell on Amazon Sign in
This article applies to selling in: United States

Show a reference price on your products

If you would like to show customers a reference price on your products, use the Manufacturer's Suggested Retail Price (MSRP) field and include a value that complies with Amazon's Policy on Reference Prices.

To include a reference price:

  1. Go to Manage Inventory, to search for your product.
  2. Find your SKU, and click Edit.
  3. On the product page, click the Offer tab.
  4. In the Manufacturer's Suggested Retail Price field, enter a value.
Note: Alternatively, you can enter this value in an inventory upload file using the MSRP field.

If you would like to offer a time-bound promotional discount on your product, such as a percentage discount, buy one get one free, or free shipping, you can use Promotions tools. For more information, see Promotions.

You can also show coupons on the detail page. For more information, see Create a coupon.

Sign in to use the tool and get personalized help (desktop browser required). Sign in

Was this article helpful?
Thank you for your feedback
How can we improve this help page? Note: This form doesn’t create a support case. Please specify what you think is wrong with the content itself.
What was helpful?
Thanks again for your help!
Thank you for your feedback. If you have more questions, please Contact Us.

Reach Hundreds of Millions of Customers

Start Selling On Amazon

© 1999-2020,, Inc. or its affiliates