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A Profile of Our Better-Performing Merchants

We thought it would be interesting to share a profile of one of our better-performing active merchants. We won't identify them here, but the facts confirm our hypothesis of what it takes to succeed on Amazon.com.

We did some comparison of sales growth over last five months of this active merchant vs. a similarly-sized merchant who is not as involved. The results are not surprising:

Active merchant details

Feedback rating: 4.7 (95% positive)

Detail page quality: clear images, informative product descriptions

Product Availability: Ships within 1-2 business days

Promotions participated in:

  • Clearance corner
  • Hot picks
  • Winter store
  • Amazon post-holiday specialty clearance event

Exclusive promotions:

  • Free Shipping over $X
  • One Day Sale

So now you know what to work towards to improve your sales on Amazon.com!

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