For customers to find your products on Amazon, it’s important to provide search terms they might use when searching for what they want to buy. Search terms are keywords used by search engine for lexical matching between an ASIN and a query. In this document, search terms mean terms entered by sellers into “generic_keywords” or “search terms” fields when sellers list or update an ASIN, which are indexed in search engine for matching.
Tips for drafting and optimizing your search terms include the following:
Prohibited search terms:
Violating these rules may result in your ASIN being suppressed and may put the health of your selling account at risk.
Prohibited words include the following:
|Brand Names:||Such as Apple, Nike, Amazon.|
|Temporary Words:||Such as available now, brand new, current, discounted, just launched, last chance, last minute, latest, limited time, new, on sale, this week (month, year), today.|
|Subjective Words:||Such as amazing, best, cheap, cheapest, effective, fastest, good deal, least, most, popular, trending.|
|Effective search terms
cutting chopping board butcher block bamboo wood wooden large hybrid polypropylene food grade plastic non slip kitchen dual sided surface anti microbial natural bpa stain scar resistant eco friendly drip groove
Add search terms
To add search terms, follow these steps:
For more information, go to optimize your product discoverability.
With respect to alphanumeric characters used in the English language (for example a - z, A - Z, 0 - 9), one byte corresponds to one character. However, more complex characters, such as umlauts in German (for example ä), can correspond to two or more bytes per character. As a result, estimating the character count can be more complex than estimating the bytes count. For this reason, the Search Terms field in Seller Central stops accepting inputs when the byte limit is reached.
No. For the purpose of calculating the length of search terms, Amazon Search does not count spaces or punctuation. For readability, search terms should be separated by spaces. Punctuation is used, but not recommended.
The Search Terms fields were reduced from five fields to one field to improve the quality of Amazon search results and reduce the amount of superfluous search terms. The reduced quota of search terms helps sellers focus on only using relevant words to describe their products.
To facilitate the reduction of the Search Terms fields from five to one, the content of all Search Terms fields was combined into one field and sellers were requested to modify the content of this field to meet the bytes limit and save their changes.
If the "Category Listing Report" option is enabled under the Inventory tab in your Seller Central account, you can download a spreadsheet of the existing listings. If it is not enabled, you can ask Selling Partner Support to enable that option in your account. Once you've downloaded your current listings, you can use an Inventory file template to perform bulk upload changes using the partial update function.
Amazon determines the relevancy of search terms automatically in order to optimize search results and improve the customer experience. As a result, the terms deemed relevant may change over time as Amazon gathers data. This is an automated process and Amazon may not use all search terms supplied by sellers.
Your search terms can also be eliminated, if you have used prohibited search terms such as brand names, ASINs, or offensive language. For more information on how to optimize and improve your product discoverability, go to Optimize your product discoverability.