To create a coupon, follow the steps below:
Go to Advertising, and select
Click Create a new coupon.
Note: If this
is your first coupon, then click Create your first
To create one coupon at a time, follow the below steps. To create coupons in bulk by
using a spreadsheet, follow the instructions in How to create coupons in bulk
On the left pane, search for the products you want to add to the coupon and click
Add to coupon. The added products are displayed on the right
Click Show variations in the related product's box to find the
variation you would like to remove and click Remove.
Click Continue to next step after you select the products to
Choose between Percentage Off and Money
Off discounts and specify the discount. This value must to be a percentage
for Percentage Off and a USD amount for Money Off
discounts. The minimum and maximum discounts for coupons are 5% and 80%
Percentage Off and Money Off coupons will be
combined with discounts from other promotions that are running at the same time,
including Lightning Deals, Promotions, Sale Price, Business Price, and Outlet deals.
For example, if a Lightning Deal offers a 20% discount on a $100 ASIN and that same
ASIN also has a 5% off coupon running at the same time, the 5% off discount from the
coupon will combine with the 20% discount from the Lightning Deal. This will result in
a total discount of $25.
Standard Price: $100
Lightning Deal Discount:
Coupon Discount: 5%
Total Discount: (100 * 0.2) + (100 * 0.05) =
A coupon discount will apply to one unit per order. This can be multiple
units of the same coupon ASIN or two units from two different coupon ASINs. If they
are in the same order, the coupon discount will apply to the lowest priced item at
Important: After you decide the
promotions you want to apply to your offers, you can combine promotions (for example,
combine a lightning deal with a coupon). This may cause unexpected customer spike and
excess budget. If you do not intend to combine promotions, then cancel overlapping
promotions you do not want to run.
To set a budget for your coupon, see How do coupon budgets work?
Click Continue to next step.
Select a Title, Start date, and
End date for your coupon. You can choose to target your coupon
to a customer segment from this step. For details, see How does coupon targeting
Click Continue to next step.
The earliest a coupon can go live is six hours after creation. For more information,
go to Edit a
coupon. We currently do not allow the creation of coupons more than six months
in advance (start date of coupon cannot be more than six months from the day of
After you review your coupon, click Submit coupon.
You can add up to 200 parent ASINs to one coupon. To provide a better customer experience,
select products within the same sub-category, price level, or product group. For the products
that are selected as Featured Offer, your coupon offer will be more
visible throughout the website.
Edit a coupon
Approximately 6 hours before the start time, your coupon will be locked. At this time, our
systems run validation rules on your coupon to make sure it offers a good value to our
customers. Once locked, you will not be able to make any changes to your coupon until it goes
live. After the coupon goes live, you can increase your budget or extend the duration (up to
90 days maximum). For more information on budget, go to Budget.
Cancel a coupon
Click Deactivate to cancel the coupons.
Following are a few notes:
Cancellations might not be immediate because customers who have already clipped your
coupon before cancellation will be allowed to check out with those coupons for
approximately 30 minutes.
Offensive words, discount percentages, or referring to events (such as Prime Day or
Black Friday) in coupon titles are prohibited. Failure to comply with these rules may
result in your coupon being deactivated by Amazon.
As you consider running promotions for your products, promotions cannot be provided as
an incentive for customer reviews (either explicitly or implicitly).
Customer reviews from purchases with promotions might not always get the 'Amazon
Verified Purchase' badge. To learn more, go to Customer product reviews policies and Amazon Verified Purchase Reviews.
After you submit your coupon, you can create a Sponsored Products campaign for your
coupon ASINs to potentially elevate search placement and increase your page views. To learn
more, go to Sponsored
Products for Coupons