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Lightning Deals for Events

To submit a Lightning Deal for event consideration:

  1. On the Lightning Deals dashboard, checkUpcoming Events to see the events that are open for Deals submissions. Events include Prime Day, Black Friday, Cyber Monday, and others.
  2. Select the desired event in the Schedule box. You can submit deals for multiple event and non-event weeks.

FAQ

How do I know if I am eligible to submit a Lightning Deal for event consideration?

You can see if an ASIN is eligible for event consideration in two places:

  • On the Lightning Deals dashboard, the event options are in the Schedule drop down.
  • On the Create a Lightning Deal page, under Schedule, choose the desired event

If you don't see the event in the Schedule drop down, your ASIN currently does not meet the criteria to be considered for the event.

What if I don't see the ASINs that I want to submit for the event?

Products must pass certain criteria in order to qualify to be an eligible ASIN. If you don't have any eligible ASINs on your Lightning Deals dashboard, your products currently don't meet the Lightning Deals criteria. Learn how to make your products eligible for Lightning Deals.

It says that my ASIN is not eligible for an event. What does that mean, and how can I make it eligible?

Events may require different criteria in order to qualify for as an eligible ASIN. If the Create a Lightning Deal page states that your ASIN is not eligible for the event, your ASIN currently does not meet the criteria to be considered for the event.

How can I guarantee that my Deal is selected for the event?

We can't guarantee that your Deal will be selected to run on the event. After all Lightning Deals have been submitted for event consideration, Amazon will select the top Deals scheduled to run on the event. In order to improve the probability of your Lightning Deal being selected, select the Deals that you believe will get customers most excited to purchase. Deals with greater available quantity and inventory may also have an advantage in being selected.

What are the criteria for my Deal to be selected for the event?

All eligible ASINs with the event in the Schedule drop down on the Lightning Deals dashboard meet the base criteria for event consideration. Learn how to make your products eligible for Lightning Deals. Amazon will then choose the Lightning Deals that have a large available quantity and inventory and provide a diverse mix of Deals for customers.

What is the fee to run a Lightning Deal during the event?

The event week includes a time period during which customer traffic on Amazon may be significantly higher, which may lead to greater exposure and potential sales for your Deal.

Depending on your marketplace, you could see a fee variation. The fee or fee variation is displayed next to the Submit button when you create the Deal. If your Deal is scheduled during a higher traffic time period, you could be charged a higher fee. If your Deal is scheduled outside of the higher traffic time period, you could be charged a lower fee.

If you are unsatisfied with the resulting fee, you can cancel the Deal (with no penalty) up to 25 hours before the Deal is expected to run. Get information about Lightning Deals fees.

When will I know when my Lightning Deal is expected to run?

The date and time of your Lightning Deal will be revealed in Seller Central at least one week before the Deal is scheduled to run. You can see whether your Deal has been selected for the event on the Upcoming and active tab. If your Deal has been selected for the event, the start and end dates will state the name of the event (e.g. Prime Day, Cyber Monday, etc.), along with the time your Deal will run. If your Deal has not been selected for the event, the start and end dates will reflect the week-long timeframe.

If I have a Deal chosen for the event, how do I manage my Deal?

In order to ensure that your Deal runs on the event, monitor your Deal regularly and make any relevant changes to keep it in the Upcoming status. Consider following the Tips for running successful Lightning Deals section on the Lightning Deals page to promote your products further. Furthermore, be prepared to monitor your Deal when it is in the Active status so that you can increase your quantity allowed for the Deal in case your Deal is selling quickly.

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