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This article applies to selling in: United States

Discounts Provided by Amazon

Amazon can fund a discount or provide a coupon to customers beyond your item price, on selected products. In these instances, you will receive payment for the order and pay referral fees based on the full item price that you set.

This program will not be used to charge customers more than the price that you set. If, for any reason, you would like to exclude yourself from these discounts or coupons, you can contact us and we will remove your selling account from additional discounts or coupons to customers.

Discounts Provided by Amazon FAQ

What is the Discounts Provided by Amazon program?

The Discounts Provided by Amazon program is one of the many ways Amazon helps in ensuring that customers find products at competitive prices. Amazon can fund a discount to customers from seller prices on certain products. In these instances, sellers will receive payment for the order and pay referral fees based on the full item price that they set.

How does Amazon display this funding to customers?

Amazon displays these discounts on the product detail page with a note stating that the discount is provided by Amazon.

Customers can read the following offer details:

  • This item is sold by a third-party seller. The discount amount is funded by Amazon.
  • This is a limited time offer.
  • Offer does not apply to digital content.
  • Offer holds good while supplies last.
  • Shipping charges and taxes may apply to the full value of the discounted and free promotional items.
  • Amazon reserves the right to modify or cancel the discount at any time.
  • If any of the products or content related to this offer are returned, your refund will equal the amount you paid for the product or content, subject to applicable refund policies.

How does Amazon determine which products are funded and by how much?

Amazon uses this program to provide competitive prices to our customers. Funding customers for their purchases allows us to ensure that prices on the Amazon stores are competitive with prices offered elsewhere on certain products. Amazon is constantly assessing customers' buying choices based on price, availability of products, and customer inputs.

Do I have to register for this program?

No, all sellers are eligible to participate in this program.

Will this impact my Featured Offer eligibility?

No, the Discounts Provided by Amazon program does not affect Featured Offer eligibility.

Will this affect my ability to offer other promotions?

No, the Discounts Provided by Amazon program will not affect your ability to offer other promotions.

Will this affect my payment?

No, the Discounts Provided by Amazon program will not affect your payment. You will be paid for the full item price that you set.

What if my vendor has a strict Minimum Advertised Price (MAP) policy?

You, as a seller, can opt out of the Discounts Provided by Amazon program at an account level by contacting Selling Partner Support.

Can I opt out of the Discounts Provided by Amazon program for specific ASINs only?

No. You can only opt out of the Discounts Provided by Amazon program as a seller for all your ASINs.

How should I respond to my vendor if I’m contacted about a MAP violation?

These discounts are provided by Amazon, and are one way Amazon ensures that prices on Amazon are competitive with those offered elsewhere. You can opt out of the Discounts Provided by Amazon program by contacting Selling Partner Support.

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