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This article applies to selling in: United States

B2B Central

B2B Central provides a focal point for you to better understand, manage, and grow your business-to-business (B2B) channel on Amazon. Click the down arrow in the upper right corner of any of the widgets to Minimize, Rate, or Refresh the widget.

Access B2B Central through the B2B tab in your Seller Central account.

Sales Snapshot

The Sales Snapshot allows you to view the growth of your B2B sales from registered business customers (B2B) in contrast with that of non-business customers (non-B2B), and to compare your Year-over-Year (YoY) growth among both customer segments.


  • Select the B2B, Non-B2B, and Total boxes below the graph to view the different segments of your business.
  • Select the Compare to last year box to view your sales from the selected time period last year for each segment
  • Use the Sales, Units, and time range buttons to customize your sales data on the graph and the underlying table.
  • Click View in Business Reports, to dive deeper into your sales history.
Note: Registered business customers have registered as businesses with Amazon. They have exclusive access to your Business Prices and Quantity Discounts, Business Profile, and Product Documents. You can have purchases from businesses that have not yet registered on Amazon Business. These sales will be included in the Non-B2B segment.

B2B Performance by Industry

This widget shows you the breakdown of your B2B sales by the industry and sub-industry segments of your buyers. We use both internal and external data sources for segmentation data on business buyers.


  • View the Year-over-Year (YoY) growth, Sales, Orders, Units, and Average Order for each Industry and sub-industry.
  • Click on any Industry to expand the widget and view the sub-industry metrics.
  • Hover over the donut chart to view the segments sales, units, orders, and percentage of overall sales.
  • Use the Sales, Units, and time range buttons to customize your sales data on the graph and the underlying table.
  • Other represents your sales to businesses that have not yet been classified.

Note: The Average Order column shows the average sales per order and average units per order from your B2B customer segments. Use this information to compare the average historical value of your B2B customers on Amazon.

Top Products

This widget displays your top five products selling to registered business customers on Amazon.


  • Click the product title to view that product’s detail page.
  • Click the SKU number to view details of the product in SKU Central.
  • Use the Sales, Units, and time range buttons to customize your sales data on the graph and the underlying table.

Business Action Center

The Business Action Center displays tasks that are relevant to your B2B business. Each task in the list includes both a link to the page on Seller Central and a Dismiss button. Click the link to complete that task. Tasks can take up to 48 hours to disappear from the Business Action Center if you complete them in their native location on Seller Central, without clicking the button in the Business Action Center.

Note: Clicking Dismiss removes the task from your Business Action Center. However, you will still be able to complete the task on its primary page on Seller Central.

Tasks appear in order. Some tasks have expiration times, while others do not.

Note: If you leave a task in the Business Action Center without taking action, it will automatically disappear after 2 weeks.

Examples of business tasks:

  • Buyer Request: Appears when a registered business customer requests a quantity discount on an ASIN on which you have an offer. All sellers with an offer on this ASIN receive the request.
  • Business Profile: Appears if you have fields in your Business Profile that have not yet been completed. Buyers are particularly interested in the following fields: About, Year established, Number of Employees, and your DUNS number. Complete all of the fields to help Business Buyers know you better.
  • Credentials: Appears if Amazon identifies that you are eligible for a Business credential. When you approve the credential, it will display on your detail pages, listings, and business profile for registered business customers to see.
  • Welcome Series: Appears when you are getting started on Amazon Business. These tasks provide you with additional steps and information to help you grow your B2B business on Amazon.

Check back on the Business Action Center frequently for additional tasks to complete on Amazon Business.

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