B2B Central provides a focal point for you to better understand, manage, and grow your business-to-business (B2B) channel on Amazon. Click the down arrow in the upper right corner of any of the widgets to Minimize, Rate, or Refresh the widget.
Access B2B Central through the B2B tab in your Seller
Central account.
Sales Snapshot
The Sales Snapshot allows you to view the growth of your B2B sales from
registered business customers (B2B) in contrast with that of non-business customers
(non-B2B), and to compare your Year-over-Year (YoY) growth among both customer
segments.
Features:
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Select the B2B, Non-B2B, and Total boxes below the
graph to view the different segments of your business.
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Select the Compare
to last year box to view your sales from the selected time period last
year for each segment
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Use the Sales,
Units, and
time range buttons to customize your sales data on the graph and the underlying
table.
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Click View in Business
Reports, to dive deeper into your sales history.
Note: Registered business
customers have registered as businesses with Amazon. They have exclusive access to your
Business Prices and Quantity Discounts, Business Profile, and Product Documents. You can have purchases from businesses that have not yet registered on
Amazon Business. These sales will be included in the Non-B2B segment.
B2B Performance by Industry
This widget shows you the breakdown of your B2B sales by the industry and sub-industry
segments of your buyers. We use both internal and external data sources for segmentation
data on business buyers.
Features:
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View the Year-over-Year (YoY) growth, Sales, Orders, Units, and Average Order for each
Industry and sub-industry.
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Click on any Industry to expand the widget and view the sub-industry metrics.
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Hover over the donut chart to view the segments sales, units, orders, and percentage
of overall sales.
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Use the Sales, Units, and
time range buttons to customize your sales data on the graph
and the underlying table.
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Other represents your sales to businesses that have not yet
been classified.
Note: The Average Order column shows the average sales per order and
average units per order from your B2B customer segments. Use this information to compare the
average historical value of your B2B customers on Amazon.
Top Products
This widget displays your top five products selling to registered business customers on
Amazon.
Features:
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Click the product title to view that product’s detail page.
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Click the SKU number to view details of the product in SKU Central.
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Use the Sales, Units, and
time range buttons to customize your sales data on the graph
and the underlying table.
Business Action Center
The Business Action Center displays tasks that are relevant to your B2B business. Each task
in the list includes both a link to the page on Seller Central and a Dismiss button. Click the link
to complete that task. Tasks can take up to 48 hours to disappear from the Business Action
Center if you complete them in their native location on Seller Central, without clicking the
button in the Business Action Center.
Note: Clicking Dismiss
removes the task from your Business Action Center. However, you will still be able to
complete the task on its primary page on Seller Central.
Tasks appear in order. Some tasks have expiration times, while others do
not.
Note: If you leave a task in the Business Action Center without taking action, it
will automatically disappear after 2 weeks.
Examples of business tasks:
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Buyer Request: Appears when a registered business customer requests a quantity
discount on an ASIN on which you have an offer. All sellers with an offer on this ASIN
receive the request.
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Business Profile: Appears if you have fields in your Business Profile that have not
yet been completed. Buyers are particularly interested in the following fields: About,
Year established, Number of Employees, and your DUNS number. Complete all of the fields to
help Business Buyers know you better.
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Credentials: Appears if Amazon identifies that you are eligible for a Business
credential. When you approve the credential, it will display on your detail pages,
listings, and business profile for registered business customers to see.
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Welcome Series: Appears when you are getting started on Amazon Business. These
tasks provide you with additional steps and information to help you grow your B2B business
on Amazon.
Check back on the Business Action Center frequently for additional tasks to complete on
Amazon Business.