The Early Reviewer Program is a program that encourages buyers who have already purchased a product to share their authentic experience through reviews. The program's goal is to help brand owners acquire early reviews, which helps shoppers make smarter buying decisions and can lead to an increase in page views and ultimately sales.
You can track the performance/status of your enrollments on the program Dashboard in Seller Central. You can also see the reviews directly on the product detail page. You can identify the Early Reviewer Program reviews by the orange badge that reads "Early Reviewer Rewards".
We only ask customers who have already purchased the product to share their true experience, regardless of whether it is a 1-star or 5-star review. No free products or discounts are given to these reviewers. We also do not disclose at the time of purchase whether a product is participating in the program because we want to hear from customers who have authentically chosen to buy that product without any knowledge of a future reward.
We want authentic reviews, and we would like to select from as many customers as possible, not just a select few. We select customers randomly from a list of all customers who have purchased products participating in this program, as long as they have no history of abusive or dishonest reviews and meet our eligibility criteria. Note that not all customers who purchase participating SKUs will receive reward offers to write a review. We want this program to generate enough reviews to help customers make smarter buying decisions; this is not a rewards program intended to encourage purchases. Amazon employees, participating sellers and their friends and family are not eligible to participate in this program.
Reviewers will receive a small reward (for example, a $3.00 Amazon.com Gift Card) after they have submitted an authentic review within the offer period and the review meets our community guidelines. This reward is to thank reviewers for sharing their authentic experience, regardless of whether it is a 1-star or 5-star review. The nature of the review does not affect the reward or the chance of getting future rewards.
No. Sellers choose SKUs to participate in this program, but are not allowed to influence the content or star rating of the customer reviews. Sellers are also prohibited from communicating with customers about their reviews. Amazon does not modify or remove reviews from the Early Reviewer Program, as long as they comply with our community guidelines.
Once the product is enrolled, Amazon will continue to request customer reviews for up to one year, or until the enrollment has received 5 reviews through the program. Solicitation does not stop just because the product has more than 5 reviews in general. This means that if you enroll your product with 0 reviews and then customers write reviews without Amazon having provided them with a reward, we will continue asking customers for reviews until we receive 5 reviews through the program.
Each enrollment costs $60 plus any applicable taxes. An enrollment covers all SKUs in a parent SKU family or stand-alone SKU. You do not have to enroll children SKUs individually. You are charged the $60 fee once you receive your first review through the program. That is the only time a fee is charged for that SKU, whether you receive one review or five reviews. If you receive no reviews, you will not be charged.
ERP enrollments are for stand-alone SKUs or SKU families on the parent SKU level. If you enroll a parent SKU, all children are enrolled and fixed as of time of enrollment, meaning any changes to SKU family after enrollment are not taken into account. This is because reviews are generally shared between products in the same variation family, so a review obtained on one child SKU should display on the detail page of all others in the family.
Amazon continuously innovates to improve the shopping and selling experience. Over the past several years, we have made numerous improvements to encourage purchasers to review products on Amazon. These initiatives, such as One Tap Reviews and Global Review Sharing have proven more effective in generating reviews than the Early Reviewer Program. Accordingly, as of March 10, 2021, we will no longer allow new enrollments in the Early Reviewer Program, and will stop offering the service to sellers currently enrolled in the program on April 25, 2021.
Amazon already requests reviews on behalf of Amazon and our selling partners. Sellers can also ask customers to leave a product review through the Buyer-Seller Messaging tool.
Amazon will return your program fee within three (3) months after the closure date, for any active enrollments with more than 1 review and not completed by April 25, 2021.
No. You will not be charged the program fee for reviews published after Early Reviewer Program closure date of April 25, 2021.