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This article applies to selling in: United States


Stores is a free self-service branded destination on Amazon where sellers with a registered brand, and vendors and agencies with an advertising console account can curate content that inspires, educates, and helps shoppers discover your brand’s product selection. You can optimize your Store using insights about performance, campaigns, traffic, and sales.

Shoppers can reach your Store through your brand byline on Amazon (your brand name near the product title on detail pages), and via your Store’s short URL, You can use your Store’s URL as the landing page for any of your Amazon or non-Amazon activities, helping enhance your brand awareness and the cross-selling opportunities around your brand.

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