A high feedback rating is a critical success factor for selling on Amazon. For information about customer feedback and the Feedback Manager tool, see Improve your feedback rating and About the Feedback Manager.
The Account Health page in Seller Central shows how you are doing with respect to buyer satisfaction. To access the Account Health page, go to Performance tab in Seller Central and select Account Health.
A chargeback occurs when a cardholder contacts their bank to dispute the charge for an order placed on Amazon. They can be filed for a variety of reasons, ranging from non-receipt of the item ordered to unauthorized use of the credit card.
When a customer files a chargeback, Amazon will contact you for additional information about the transaction. For more information, see Chargebacks.
The A-to-z Guarantee program is designed to handle situations where a customer did not receive a product that they feel is materially different from what they ordered or expected. For more information, see What to do if you receive an A-to-z Guarantee claim.
As part of selling on Amazon, sellers communicate with buyers both directly and indirectly. For details on how to communicate with buyers,, refer to the Communication guidelines.