Start selling: Monitor feedback and performance

Why do I need to maintain a high feedback rating?

Maintaining a high feedback rating is a critical success factor for selling on Amazon. For information about customer feedback and the Feedback Manager tool, see Improve your feedback rating and About the Feedback Manager.

Where can I view my account health?

The Account Health page in Seller Central shows how you are doing with respect to buyer satisfaction. To access the Account Health page, select the Performance tab in Seller Central and select Account Health.

What is a chargeback? How do I dispute a chargeback?

A chargeback occurs when a cardholder contacts their bank to dispute the charge for an order placed on Amazon. They can be filed for a variety of reasons, ranging from non-receipt of the item ordered to unauthorized use of the credit card.

When a customer files a chargeback, Amazon will contact you for additional information about the transaction. For more information, see Chargebacks.

What is the A-to-z Guarantee?

The A-to-z Guarantee program is designed to handle situations where a customer either never received a product that they feel is materially different from what they ordered or expected. For more information, see What to do if you receive an A-to-z Guarantee claim.

Can I contact my buyers?

As part of selling on Amazon, sellers communicate with buyers both directly and indirectly. For details about what is and is not allowed when communicating with buyers, refer to the Communication guidelines.