Create A+ Content

To create A+ Content for your product, follow the steps below:

1. Select A+ Content from the Advertising menu on the Seller Central homepage.
2. To add content, click Start creating A+ content and choose the content type you want to create. You can include the following types of content through A+:
   • Enhanced Product Description: More details on product features and uses to augment the bullet points and images in the main product detail page. These help customers make purchase decisions by proactively answering their questions.
3. Follow the onscreen prompts to name your content and then select modules to create the style you desire.
4. Populate the text and image slots. While you are adding content, you can click Preview at any time to see what your content will look like in both Desktop and Mobile versions.
   Note: You are required to submit image keywords, also known as alt-text, while uploading images. Image keywords should consist of a simple sentence describing the image (for example, Blender on kitchen counter next to fruit, yogurt, orange juice, and a smoothie glass). Image keywords do not appear on the product detail page, but are available on screen reader applications used by customers with visual impairments to learn more about your products. They also help your product appear in search.
5. Apply ASINs to the content in the ASIN management section. You can add any ASIN from an ASIN family to the search box to find all the ASINs in the family. Select the ASINs that you want to apply to the content and click Apply. You can also use our Bulk upload feature to upload a spreadsheet with the ASINs that you want to apply. You will be required to use Bulk upload if you want to add more than 1,000 ASINs to the content.
6. Create language variation drafts for other languages that customers use in the country. For instance, since many customers in US choose to shop in Spanish, rather than English, create a language variation for Spanish in US. This step copies your content and applied ASINs as drafts that you can use to add translated content. You will be able to review and submit these drafts individually later. To help Customers who shop our stores in different languages, Amazon may also create language variations automatically. The automatic content translations are only created for languages where you have not previously published the content. You can edit or delete them using the A+ Content Manager.
   Note: This step creates language variations of content within a marketplace. To copy content across countries, see Cross-country copying below.
7. Click Review & Submit to review the final draft of your content, including the applied ASINs, and click Submit for approval to send the content for validation and approval.

Configure your content with available modules

Restrictions

Amazon has specific terms and policies regarding types of content that may not be allowed, so review the following list carefully. Not following these guidelines could result in violations and may lead to a rejection by our system:

• Referencing your company as a seller or distributor (for example, buy from us for authentic products, LLC, or equivalents).
• Mention of seller authorization such as "product only sold by authorized resellers”.
• Any warranty or guarantee, satisfaction claims, or references to off-Amazon return or refund references.
• Pricing or promotion references such as “affordable”, “cheap”, “bonus”, “free”, as well as language directing customers to purchase such as "buy now", "add to cart", "get yours now", or "shop with us".
• Information about shipping details such as "free shipping” or "shipping timelines".
• Use of copyright, trademark, or registered symbols anywhere in your text.
• Boastful comments such as "top selling product", "hottest product" or "#1 selling product". Time-sensitive product information, such as "on sale now", "best new product of the year" or references to holidays.
• Adding more than two editorial or third-party quotes. Quotes must be from well-known publications or public figures. Product award information must be presented with disclaimer.
• Blurry or low-quality images.
• Images containing watermarks or unreadable text. Font size must be 16 or larger and readable against its background.
• Lifestyle images not showing the product. Brand images used to tell the "Brand Story" are not required to contain the product.
• Content that duplicates many of the images from the main image block on the detail page.
• Images or text that attempt to mimic Amazon logos, detail page headings, or details. References to Amazon-supported programs are permitted. For example, Amazon Dash Replenishment
• Web links or language attempting to redirect to other sites inside or outside of Amazon (including your other products).
• Grammatical errors, punctuation errors, misspellings, strings of all-caps text, abusing font features, or unnecessary or repeated information. Bold and italic formatting are only intended to be used to highlight headings or a few select words.
• Any mention of products being used for criminal activity.
• Unverified claims: safety claims; energy saving claims; claims regarding drugs, beverages, food and health products. Health category products such as health drinks, organic supplements and other related products that do not carry any certified disclaimers must have an FDA disclaimer present. (FDA Disclaimer: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.) For more information, see Prohibited Product Claims.
• Subjective language: anything that is subject to your own opinion and/or used excessively. A limited degree of subjective language is allowed.
• Content on adult products that violate any of Amazon's Adult products policies and guidelines.
• References to off-Amazon customer service, or contact information (for example, contact us if you have problems, phone numbers, contact email, and so on).
• Content written in languages other than the one spoken in the marketplace you are selling, including HTML tags.
• Images submitted without image keywords are not accessible to customers with visual impairments.
• Any violations to category requirements or Selling on Amazon policies.