Sell on Amazon Sign in
This article applies to selling in: United States

Seller performance measurement FAQ

What can I do to improve my performance?

The answer for each seller is slightly different. All sellers should use the following best practices:

  • Provide valid tracking numbers for all packages.
  • Carefully describe and categorize items to avoid any customer confusion.
  • Provide helpful and timely customer service.
  • Carefully pack items to avoid any damage that might occur during shipping.
  • Ship orders on time and confirm them promptly.
  • Provide post-transaction support (refunds, returns, and exchanges) to help ensure customer satisfaction.

Will you ever change the terms of the seller performance targets?

Yes. We do anticipate making adjustments to the seller performance targets over time. We also expect to expand the number of performance metrics that we expose to sellers.

How does having seller performance targets benefit the seller community?

The standards benefit sellers in two ways. First, they set clear performance expectations. Sellers will understand the difference between an excellent seller and an underperforming seller. Underperforming sellers will have the opportunity to make operational adjustments.

Second, by establishing and maintaining a service that provides a great customer experience, we anticipate a greater number of repeat purchases in addition to positive word of mouth. Sellers will directly benefit from both.

Sign in to use the tool and get personalized help (desktop browser required). Sign in

Was this article helpful?
Thank you for your feedback
How can we improve this help page? Note: This form doesn’t create a support case. Please specify what you think is wrong with the content itself.
What was helpful?
Thanks again for your help!
Thank you for your feedback. If you have more questions, please Contact Us.

Reach Hundreds of Millions of Customers

Start Selling On Amazon

© 1999-2020,, Inc. or its affiliates