A Lightning Deal is a time-bound, promotional offer where an item is
featured for a limited number of hours, usually 4 to 12 hours (as determined by Amazon),
on the Amazon
Deals page. Featuring an item as a Lightning Deal may help increase sales and
reduce your inventory. Learn how to use Lightning Deals to help improve your brand awareness and sales.
A 7-Day Deal is a time-bound, promotional offer where an item is featured
for a limited number of days on the Amazon Deals page.
To be eligible for Deals, you must be a Professional Seller with at least five Seller
Feedback Ratings per month and an overall rating of at least 3.5-stars. Additionally,
products must meet these criteria:
Have a sales history in Amazon stores
and at least a 3-star rating
Include as many variations as possible
Not a restricted product or offensive, embarrassing or inappropriate
Prime eligible in all regions
Compliant with customer product reviews policies. To know more, refer to Customer product reviews policies.
Compliant with pricing
policies. For more information, see Amazon Policy on
Compliant with deal frequency policies. To know more, refer to Create a Deal.
If your product is approved for a Deal and then it violates the above criteria,
your Deal will be canceled immediately and you might not be eligible for a
refund of your Deals fees.
You can create two Deal variations - Lightning Deal and 7-day Deal.
If you meet the criteria for a Deal:
In the Deals Dashboard, click Create a New
Select a product in your inventory and click Select.
Enter the Schedule, and click Continue to next
For Lightning Deals, enter Deal price or
Discount per unit, and Minimum deal
For 7-day Deals, enter Deal price or Discount
per unit for each product.
Note: You will also need to choose
the main product whose image will be featured on the Deals page. This image
must be complaint with our Deal image policy or all Deal eligibility will be
Click Continue on to next steps.
Click Submit new Deal.
How can I become eligible?
Currently, only Professional Sellers are eligible
to run Deals. Here's how you can upgrade.
Which products are eligible for
Eligible products are automatically displayed in
the Eligible ASINs section of the Deals
Dashboard when they meet the following criteria (subject to change based
on country and time of year):
Quality: Products must have a sales history in
Amazon stores and at least a 3-star rating.
Product variations: Deals should include as
many product variations (e.g. size, colour, style etc.) as possible. For some
products, such as clothing and shoes, at least 60% of variations should be included
in the deal. The pre-determined minimum percentage of product variations are
specified when you create the Deal.
Category: Restricted products and products that are offensive,
embarrassing or otherwise inappropriate are not eligible. Examples of ineligible
items include e-cigarettes, alcohol, adult products, medical devices, medicines and
Fulfillment method: Products must be Prime-eligible in all states
including Puerto Rico. You can choose either Fulfilment by Amazon (FBA) or Seller
Fulfilled Prime in Shipping Settings.
Condition: Only items in New Condition are
eligible for Deals.
Seller Feedback Rating: You must receive a minimum
of 5 ratings per month and have at least an overall 3.5-star rating.
Return Rate: Products with high return rates will be ineligible for
Note: Because of other criteria that
Amazon is unable to disclose, it's possible that certain ASINs may not receive a
recommendation although they meet the criteria listed above.
You can choose to Create a Deal from
the list of eligible ASINs in the Select Products tab of the
Deals Dashboard. Eligible ASINs are refreshed every week, so a
Deal you see this week may not necessarily be there next week.