Seller Fulfilled Prime enrollment revocation

While you are enrolled in Seller Fulfilled Prime, you must continue to maintain the Seller Fulfilled Prime performance requirements to remain enrolled in the program.

Amazon will evaluate your Prime eligibility each day. If your performance metrics fall below the established thresholds, or if you violate the program terms, your enrollment in the program may be revoked. The Prime badge will be disabled on your offers, and your program status will change to Ineligible under the Premium Shipping Programs section in the General Shipping Settings. You will be unable to offer products with the Prime badge on your seller-fulfilled listings until you are able to satisfy all performance metrics and program terms.

How do I get reinstated?

If your eligibility to participate in Seller Fulfilled Prime has been revoked, we may require you to provide us with a Plan of Action that explains the issue, including a root cause analysis, and a description of the steps you will take to prevent similar issues in the future. You can review the Seller Fulfilled Prime performance metric requirements prior sending in a Plan of Action. Plans of Action can be submitted by clicking the Create POA button on the Performance dashboard.

The following are some examples of performance issues and we also offer suggestions for how to resolve them.

Your program eligibility was revoked due to:	Action
On-time Shipment Rate	Review your late shipments in the defect report and identify the late ship root cause. Tip: Use a ship method that will deliver your packages by the delivery date promised to the customer.
Buy Shipping Rate	Review your defects report for orders with an “X” in the Shipped outside Buy Shipping column. Tip: Use an approved API to purchase shipping labels through Buy Shipping Services.
Cancelled Rate	Review your inventory management and inventory control processes. If you find that your listed products are chronically out of stock, monitor your inventory daily to ensure you never list products that you cannot ship immediately.