This article applies to selling in: United States

Selling Replacement Toothbrush Heads

Buyers value clear and consistent information when making choices. To improve the customer experience for buying replacement toothbrush heads, sellers are required to follow the following title formats:

Title format for branded products with compatibility

[Brand of toothbrush head replacement] + [Product Name] + "for" + [Toothbrush Brand] + [Model Number] if applicable + [Color(s)], [#-Pack], if applicable

For [Brand of toothbrush head replacement], use the brand name of the manufacturer of the replacement toothbrush head. If the toothbrush head is generic and does not have a brand name, follow the title format below for Generic Products.


  • Genkent Replacement Kids Toothbrush Heads for Philips Sonicare Hx6032/64 Hx6034, 4-pack
  • E-Cron Toothbrush Heads for Oral-B Sonic SR18-4, 4 pack

Title format for generic products with compatibility

"Generic" + [Product Name] + "for" + [Brand] + [Model Number] if applicable + [Color(s)], [#-Pack], if applicable


  • Generic Replacement Heads for Philips Sonicare, 12 pack
  • Generic Replacement Heads for Oral-B Vitality, 4 pack

These specifications make it easier for buyers to find and evaluate your listings. Failure to follow Amazon’s listing guidelines can result in the removal of your listings or the loss of your selling privileges.

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