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Add products to a campaign with bulk operations

You can add more products to existing campaigns in bulk using a spreadsheet.

To start this process download a bulk spreadsheet from an existing campaign by navigating to Bulk operations > Create spreadsheet for download and selecting a date range.

To add products to an existing ad group or campaig:
  1. Open the file in a spreadsheet application such as Excel.
  2. Create a filter to locate the campaign where you want to add products.
  3. To create a new ad group for your products, add information in the spreadsheet by entering the information below in the next blank row of the spreadsheet for each referenced column. All columns not listed below should be left blank in this row.
    1. Record Type: AdGroup
    2. Campaign: Enter the identical campaign name from the row above (case sensitive)
    3. Ad Group: Make the Ad Group name the same as the one for the Campaign column
    4. Max Bid: Enter your max bid (applies regardless of automatic or manual campaign)
    5. Ad Group Status: Enter Enabled or Paused
  4. To add products to an existing ad group or campaign, find that ad group or campaign and enter the information below in a new row of the spreadsheet for each referenced column.
    1. Record Type: Ad
    2. Campaign: Enter the identical campaign name from above (case sensitive)
    3. Ad Group: Enter the identical ad group name from above (case sensitive)
    4. ASIN: Enter the ASIN of the product you want to advertise
    5. Status: Enter Enabled or Paused
  5. For Manual-targeted campaigns: (Skip this step for Auto Campaign Targeting Type) Enter the information below in the next blank row of the spreadsheet
    1. Record Type: Keyword
    2. Campaign: Enter the identical campaign name from above (case sensitive)
    3. Ad Group: Enter the identical ad group name from above (case sensitive)
    4. Max Bid: Enter the max bid for this keyword. If left blank, the Ad Group's max bid will apply.
    5. Keyword or Product Targeting: Enter the keyword you want to bid on
    6. Match Type:Enter the match type for the keyword
    7. Status: Enter Enabled or Paused
  6. To add products to the spreadsheet, enter the following information in the next row of the spreadsheet. All columns not listed below should be left blank in this row.
    1. Record Type: Ad
    2. Campaign: Enter the identical campaign name from above (case sensitive)
    3. Ad Group: Enter the identical ad group name from above (case sensitive)
    4. ASIN: Enter the ASIN of the product you want to advertise
    5. Status: Enter Enabled or Paused
  7. Save the spreadsheet to your local hard drive.
  8. Upload your spreadsheet. Learn more about uploading a bulk operations spreadsheet
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