Customers trust that they can always buy with confidence on Amazon. As a seller, it's important to understand Amazon's guidelines on product quality and authenticity.
Reviewing and complying with the guidelines below will help you keep your account in good health. For additional information, see Best Practices for Listing Quality Improvements, Product Listing Guidelines, Condition Guidelines, and Preventing product condition issues.
Amazon enforces sellers who violate our selling policies. Violations related to product authenticity are categorized as intellectual property violations. Issues with the overall product quality, including products that do not match their descriptions, can be categorized as product condition violations.
Amazon respects the intellectual property rights of others. As a seller, you are responsible for ensuring that the products you sell on Amazon comply with all applicable laws and regulations are authorized for sale or re-sale and that they do not violate intellectual property rights such as copyrights, patents, trademarks, and rights of publicity. To learn more about intellectual property violations, see Amazon's Intellectual Property Policy for Sellers.
The product you list and ship must exactly match the description, pictures, and all other information on the product detail page. Items must be delivered to the buyer in the condition described on the product detail page without any damage or defects.
Products that are subject to expiration must be labeled with an expiration date as required by applicable laws and the buyer must receive an item with adequate time to use the product fully prior to the expiration date.
Examples of product condition violations include:
Review and update your listings to confirm your products are accurately described. Learn more about Selling Policies and Seller Code of Conduct.
Based on the severity of a policy violation, Amazon may take the following actions:
Additionally, we have implemented listing restrictions for certain brands, ASINs, and categories. Approval is required to list under brands, ASINs, or categories with listing restrictions.