Sell on Amazon Sign in
This article applies to selling in: United States

What happens to my price if ...

Prices change automatically within the minimum and maximum prices that you set. To help you understand how Automate Pricing works, this table describes what happens to your rule or price under certain circumstances.

Business sellers: To understand how certain events affect business prices and quantity discounts managed through Automate Pricing, see Frequently Asked Questions about business pricing rules.

Event Result
I establish a higher than / lower than Buy Box rule, then I win the Buy Box Your rule will stop repricing once you are the Buy Box winner.
I establish a higher than / lower than lowest price rule, then I am the lowest price Your rule will ensure you remain your pre-defined increment below the second lowest price. For example, if the second lowest price rises from $20.00 to $22.00, and your rule beats the lowest price by $0.50, then your price will change to $21.50.
The Buy Box / Lowest Price falls far below my minimum price (for example, my rule is beat Buy Box by $0.10 and my minimum price is $20.00. The Buy Box price is $19.00) Your price will reach your minimum level. For example, if your rule is beat Buy Box by $0.10 and your minimum price is $20.00, when the Buy Box goes to $19.00 your price will remain at $20.00.
I and another seller using Automate Pricing both have pricing rules on the same ASIN Your price will settle to the final level dictated by your rule and the other seller's rule. For example, if you and the other seller both have the rule "Stay below the lowest price by $0.10", your minimum price is $10.00, and the other seller's minimum price is $10.50, rather than trigger numerous price changes in small increments, your price will go to $10.40, and the other seller's price will go to $10.50.
I am the only seller on an ASIN and I implement a Buy Box / Lowest Price rule Your price will not change until there is a relevant offer on the ASIN.
I remove my minimum or maximum price via another method, such as a feed upload, Manage Pricing, or Manage Inventory, or I update my minimum price or maximum price to an invalid amount. Your pricing rule is paused for that SKU, and your price remains at the last price before the pricing rule was paused. To restart the rule, go to Automate Pricing, select the rule, and select Resume to restart the rule for the SKU.
I stop repricing a SKU Your price remains at the last automatically repriced value until you resume running the pricing rule, or you change the price via another method, such as feeds, Manage Pricing, or Manage Inventory.
I delete a pricing rule Your prices remain at the last automatically repriced value until you change them via another method, such as feeds, Manage Pricing, or Manage Inventory.
I change a rule and save it All SKUs associated with that rule are repriced according to the new logic. This process can take up to 1 hour.
I assign a used SKU to a Buy Box rule Your SKU will not change price. Automate Pricing does not currently support the used Buy Box.
Sign in to use the tool and get personalized help (desktop browser required). Sign in

Was this article helpful?
Thank you for your feedback
How can we improve this help page? Note: This form doesn’t create a support case. Please specify what you think is wrong with the content itself.
What was helpful?
Thanks again for your help!
Thank you for your feedback. If you have more questions, please Contact Us.

Reach Hundreds of Millions of Customers

Start Selling On Amazon

© 1999-2020,, Inc. or its affiliates