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This article applies to selling in: United States

Create a Pricing Rule

A pricing rule establishes when an automated price change occurs. For example, you can create a rule that stays $0.10 below the Buy Box price, or another rule so your price stays $1.00 above the lowest marketplace price that uses the same fulfillment channel.

To create a pricing rule, complete the following steps:

  1. From the Automate Pricing home page, click Get Started. If you have already created a pricing rule and want to create a second rule, click Create a new pricing rule from the home page.
  2. Select what type of rule you want to create from the drop-down menu. Competitive rules (detailed on this page) automate price updates in response to events such as Buy Box price or Lowest price changes. See Create a sales-based pricing rule to learn how to automate price updates based on unit sales. Business sellers: See Create a business pricing to learn how to automate business price updates based upon changes to your consumer prices.
  3. Enter a rule name. This name should be short but descriptive enough to remember later; for example, “Match the Buy Box” or “Holiday low price rule.”
  4. Choose the price you want to compare against. You can compare SKUs in your rule to the Buy Box price or the lowest price for an ASIN. Select either Buy Box price or Lowest price from the drop-down menu.
  5. Define the price action you want Automate Pricing to take. You can match, beat, or stay above the Buy Box price or Lowest price. Select the option of your choice from the drop-down menu to the right of Buy Box price or Lowest price.
  6. Define the amount by which you want the automatic price action to trigger, either as an amount or a percent.
    Note: You must enter a minimum value of at least 1% or $0.10, and the maximum percent you can enter is 90%.
  7. Select filters for your rule by selecting the check boxes next to each filter option. Filters allow you to identify the types of offers you want to compare. All Automate Pricing rules apply to offers on the same ASIN and condition. Additional examples of filters might include comparing to only FBA offers, or comparing to only offers from sellers with a seller rating within 5% of yours, or better.
  8. To confirm your rule functions as expected, read the Rule Summary for final confirmation. This will display below the filters, and state what your rule does.

When you are finished, click Save and select SKUs to move to the next portion of the Automate Pricing workflow. When you click Save and select SKUs, your rule will be saved, whether or not you add any SKUs to the rule. Until you assign SKUs to your rule, Automate Pricing will not change any prices on your SKUs.

Watch this video to learn more about creating a pricing rule

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