A pricing rule establishes when an automated price change occurs. For
example, you can create a rule that stays $0.10 below the Buy Box price, or another rule
so your price stays $1.00 above the lowest marketplace price that uses the same
To create a pricing rule, complete
the following steps:
From the Automate Pricing home
page, click Get
If you have already created a pricing rule and want to create a second rule, click
Create a new pricing
rule from the home page.
Select what type of rule you want to create from the drop-down menu. Competitive
rules (detailed on this page) automate price updates in response to events such as
Buy Box price or Lowest price changes. See Create
a sales-based pricing rule to learn how to automate price updates based on
Business sellers: See Create a business pricing to
learn how to automate business price updates based upon changes to your consumer
Enter a rule name. This name should
be short but descriptive enough to remember later; for example, “Match the Buy Box”
or “Holiday low price rule.”
Choose the price you want to compare
against. You can compare SKUs in your rule to the Buy Box price or the lowest price
for an ASIN. Select either Buy Box price or Lowest price from the
Define the price action you want
Automate Pricing to take. You can match, beat, or stay above the Buy Box price or
price. Select the option of your choice from the drop-down menu to the
right of Buy Box
price or Lowest price.
Define the amount by which you want
the automatic price action to trigger, either as an amount or a percent.
Note: You must
enter a minimum value of at least 1% or $0.10, and the maximum percent you can
enter is 90%.
Select filters for your rule by
selecting the check boxes next to each filter option. Filters allow you to identify
the types of offers you want to compare. All Automate Pricing rules apply to offers
on the same ASIN and condition. Additional examples of filters might include comparing to only FBA offers,
or comparing to only offers from sellers with a seller rating within 5% of
yours, or better.
To confirm your rule functions as
expected, read the Rule
Summary for final confirmation. This will display below the filters,
and state what your rule does.
When you are finished, click
Save and select
SKUs to move to the next portion of the Automate Pricing workflow. When
you click Save and select
SKUs, your rule will be saved, whether or not you add any SKUs to the
rule. Until you assign SKUs to your rule, Automate Pricing will not change any prices on
Watch this video to learn more about creating a pricing rule