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This article applies to selling in: United States

Answers to Questions about Product Reviews

How can I encourage buyers to review a product?

Amazon automatically sends emails asking buyers to leave reviews. You do not have to do anything in this regard. Refer to Early Reviewer Program to learn more.

If you decide to ask a buyer to leave a review, you may not ask for a positive review or ask for reviews only from buyers who had a positive experience, nor may you ask customers to change or remove their review, or attempt to influence the review. For example, you may not offer any compensation for a review, including money or gift cards, free or discounted products, refunds or reimbursements, or any other future benefits.

Can I offer a voucher or a free gift?

We do not permit reviews or votes on the helpfulness of reviews that are posted in exchange for compensation of any kind, including any of the following:

  • Payment (including money or gift cards)
  • Refund or reimbursement, including through non-Amazon payment methods
  • Free product
  • Entry to a prize drawing or competition
  • Discounts on future purchases
  • Other gifts

Can I use a good review for my product description?

The reviewer owns the copyright of the review. You can ask for the reviewer's permission by responding to the review. Refer to About Promotional Content for additional information.

Can I write a product review about products I sell?

No. You may not write reviews about products you or your competitors sell. You should also ensure that your family members and employees comply with this requirement.

Can a buyer review a product not purchased on Amazon or from me?

Yes, provided that the buyer meets the eligibility criteria in our Community Guidelines. They can review any product on Amazon, regardless of where they purchased that product.

Why are there reviews on a product that has not been released yet?

We only allow buyers to submit reviews for products that have already been released for sale. We make an exception for the following product releases:

  • DVDs and Blu-ray movies. Reviews can be submitted before movies are released based on their run in theaters. Music and video games cannot be reviewed before they are released.
  • Books. Reviews can be submitted before the release if the book is already available in a different version. For example, a prerelease of a paperback can be reviewed if a hardbound book is already released.
  • Vine prerelease copies. Vine reviewers may review products before they are released. Learn more About Amazon Vine.

Note: If you see reviews appear on a product before it is released and none of the above apply, use the Report abuse link next to the review to report it.

Can you link reviews across the international Amazon sites?

At this time, our product reviews are limited to one Amazon site. However, we do have a feature that spotlights reviews from your home Amazon marketplace on international Amazon websites for the same product. While the reviews are spotlighted, the votes and number of reviews do not count toward the total votes for the listings on international websites.

Can you link reviews across a variation?

Yes. Amazon shares Product Reviews across Child ASINs in a Variation to make it easier for customers to make informed purchasing decisions. We only share reviews when products are materially the same and listed in the same category. Reviews of each product should be relevant and applicable to the entire set.

What is the difference between a customer review and seller feedback?

Customer reviews are about the product and seller feedback is about the seller and the purchase experience. Customer reviews do not affect your seller performance metrics, but seller feedback can have an impact on your seller performance metrics.

What should I do if the seller feedback I received is about the product?

If you receive feedback that is about the product and not your service or the shopping experience, Request Remove Feedback from Feedback Manager

Do I get a notification when my product gets a new review?

No. Amazon does not notify sellers when new reviews are posted for the products they sell.

Can I respond to a review?

You can add a comment in compliance with the Community Guidelines by clicking the Comment button. Note one or more purchase history is required. In addition, you can reach out to customers by replying to their review on the product detail page and asking them to contact you through Buyer-Seller Messaging Service to resolve their issues. You cannot reach out to buyers via other means.

Will Amazon delete reviews after a certain time?

No. As long as a product is listed on Amazon, its reviews will continue to appear. We do, however, remove reviews that violate our guidelines. Buyers can also remove their own reviews.

Will reviews be deleted when an upgraded product comes out such as a new model, fixed issues, or software upgrades?

No. Any information a buyer provides could be helpful to other buyers.

Why do some reviews disappear?

Reviews are removed from the Amazon website for these reasons only:

  • The review conflicted with our Community Guidelines.
  • The review was removed by the reviewer.
  • We discovered that multiple products were incorrectly listed as the same product. Reviews that were posted for those products are separated when the products are separated.
  • We detected unusual review behavior and are not accepting or displaying reviews for this item at this time, or we are only accepting or displaying Amazon Verified Purchase reviews.

What action can I take against an unjustified negative review, which may even be a fake review?

If you see reviews that you think violate our Community Guidelines, use the Report abuse link next to the review to report it. Refer to Customer product reviews for more information.

Can you remove a review that compares my product with a competitor's product and makes my product look bad?

No. We encourage our buyers to give their honest opinions on our products. As long as the review is within our guidelines, we will not remove it. For more information, refer to this topic.

Can I block buyers that leave bad reviews on my products?

No. You cannot block a buyer from writing reviews on your products. If you think a review violates our guidelines, use the Report abuse link next to the review to report it. Refer to Customer product reviews for more information.

Can you edit a review for me?

No. We check reviews for violations of our guidelines, but we do not edit reviews.

Do buyers have to change/remove a bad review after an issue with a product is resolved?

No. That is entirely up to the buyer to decide. You are not allowed to ask buyers to change or remove reviews. For additional information, refer to this topic.

Can you give me the email address of reviewers so I can contact them directly ?

No. Amazon never shares private buyer information.

Refer to Prohibited seller activities and actions for more information.

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