Determine variations for your products

If your products fulfill the following requirements, they are probably good candidates for a variation:

The products are fundamentally the same.
The products vary only in a few very specific ways.
Buyers expect to find these products together on a single product page.
Products could share a single title.

When to use variation relationships

Single Variations	The products vary in one configuration only and buyers can make purchasing decision based on the difference between these configurations (example: scarf with different colors).
Double Variations	The products vary in two configurations and buyers can make purchasing decision by comparing those configurations(example: dress with different colors and sizes).
No Variations	The product exists in one configuration only.

Examples of good variations:

Identical products that vary only by color:
A product that is available in different scents:
A product that is available in different sizes and colors:

Tips for creating variations

Do	Do not
Describe each child product fully, so they will be included in browse and search Add the appropriate variation value to the product title Use SKUs to build relationships using field for SKU and parent SKU List the child offers in the parent SKU in the flat-file or XML Make sure variation family not exceed the limit in Variation Relationship FAQ	Create variation families or add children to variation families that are not the same brand or product type Add or create an Item Package Quantity variation (multi-pack) that was not created by the manufacturer Include price and quantity value for the parent products Include variation value in the parent title Choose a variation theme other than what is listed in the approved theme for each product type List different products together Put more than one product characteristic in a variation attribute Introduce large variation family as defined in Variation Relationship FAQ

Do not

Describe each child product fully, so they will be included in browse and search
Add the appropriate variation value to the product title
Use SKUs to build relationships using field for SKU and parent SKU
List the child offers in the parent SKU in the flat-file or XML
Make sure variation family not exceed the limit in Variation Relationship FAQ

Create variation families or add children to variation families that are not the same brand or product type
Add or create an Item Package Quantity variation (multi-pack) that was not created by the manufacturer
Include price and quantity value for the parent products
Include variation value in the parent title
Choose a variation theme other than what is listed in the approved theme for each product type
List different products together
Put more than one product characteristic in a variation attribute
Introduce large variation family as defined in Variation Relationship FAQ

Note: Amazon reserves the right to remove the variations families that are created or children that are added to a variation family that do not comply with these standards outlined above.

If your product does not fulfill the following requirements, they are probably not a good candidate for variation:

There is only one variation of your product.
The products are fundamentally different from each other.
The products require completely different product descriptions.
The products cannot be described by a single product title.
A customer would not expect to find the products together on the product page.

Examples of bad variations:

Individual bath gel, shampoo, and scented powder (separate SKUs) that are the same scent
Short sleeve and long sleeve t-shirts by the same manufacturer
Dinner plates, salad plates, and soup bowls (separate SKUs) with the same pattern
Cellphone cases with screen protectors for the same cellphone model