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This article applies to selling in: United States

Determine variations for your products

If your products fulfill the following requirements, they are probably good candidates for a variation:

  • The products are fundamentally the same.
  • The products vary only in a few very specific ways.
  • Buyers expect to find these products together on a single product page.
  • Products could share a single title.

When to use variation relationships

Single Variations The products vary in one configuration only and buyers can make purchasing decision based on the difference between these configurations (example: scarf with different colors).
Double Variations The products vary in two configurations and buyers can make purchasing decision by comparing those configurations(example: dress with different colors and sizes).
No Variations The product exists in one configuration only.

Examples of good variations:

  • Identical products that vary only by color:

  • A product that is available in different scents:

  • A product that is available in different sizes and colors:

Tips for creating variations

Do Do not
  • Describe each child product fully, so they will be included in browse and search
  • Add the appropriate variation value to the product title
  • Use SKUs to build relationships using field for SKU and parent SKU
  • List the child offers in the parent SKU in the flat-file or XML
  • Make sure variation family not exceed the limit in Variation Relationship FAQ
  • Create variation families or add children to variation families that are not the same brand or product type
  • Add or create an Item Package Quantity variation (multi-pack) that was not created by the manufacturer
  • Include price and quantity value for the parent products
  • Include variation value in the parent title
  • Choose a variation theme other than what is listed in the approved theme for each product type
  • List different products together
  • Put more than one product characteristic in a variation attribute
  • Introduce large variation family as defined in Variation Relationship FAQ
Note: Amazon reserves the right to remove the variations families that are created or children that are added to a variation family that do not comply with these standards outlined above.

If your product does not fulfill the following requirements, they are probably not a good candidate for variation:

  • There is only one variation of your product.
  • The products are fundamentally different from each other.
  • The products require completely different product descriptions.
  • The products cannot be described by a single product title.
  • A customer would not expect to find the products together on the product page.

Examples of bad variations:

  • Individual bath gel, shampoo, and scented powder (separate SKUs) that are the same scent
  • Short sleeve and long sleeve t-shirts by the same manufacturer
  • Dinner plates, salad plates, and soup bowls (separate SKUs) with the same pattern
  • Cellphone cases with screen protectors for the same cellphone model
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