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This article applies to selling in: United States

Determine variations for your products

Good variation relationship listings allow buyers to compare and choose products based on different attributes such as size, color, or other characteristics from the available options on a single product detail page. If your products fulfill the following requirements, typically they are good candidates for a variation:

  • The products are fundamentally the same.
  • The products vary only in a few very specific ways.
  • Buyers expect to find these products together on a single product page.
  • Products could share a single title.

When to use variation relationships

The following questions can help you to determine whether certain products are valid variations:

  • Are the products fundamentally the same (i.e. the similarities of the ASIN’s design and function are so basic as to be hard to alter resolve, or overcome)?
  • Could the products share the same title?
  • Do the products vary only in a few, specific ways that do not alter the core essence and nature of the item (such as color or size)?
  • Would customers expect to find these products together on a single product detail page?

If your product does not fulfill the following requirements, they are probably not a good candidate for variation:

  • There is only one variation of your product.
  • The products are fundamentally different from each other.
  • The products require completely different product descriptions.
  • The products cannot be described by a single product title.
  • A customer would not expect to find the products together on the product page.
Note: Amazon may remove products that do not correctly use established variation themes. To learn how to list parent and child products, see Create parent-child relationships.

The following table illustrates different kinds of variations:

Single Variations The products vary in one configuration only and buyers can make purchasing decision based on the difference between these configurations. For example, scarf with different colors.
Double Variations The products vary in two configurations and buyers can make purchasing decision by comparing those configurations. For example, dress with different colors and sizes.
No Variations The product exists in one configuration only.

Examples of good variations:

  • Identical products that vary only by color:

  • A product that is available in different scents:

  • A product that is available in different sizes and colors:

Tips for creating variations

Do Do not
  • Describe each child product fully, so they will be included in browse and search
  • Add the appropriate variation value to the product title
  • Use SKUs to build relationships using field for SKU and parent SKU
  • List the child offers in the parent SKU in the flat-file or XML
  • Make sure variation family does not exceed the limit in Variation Relationship FAQ
  • Create variation families or add children to variation families that are not the same brand or product type
  • Add or create an Item Package Quantity variation (multi-pack) that was not created by the manufacturer
  • Include price and quantity value for the parent products
  • Include variation value in the parent title
  • Choose a variation theme other than what is listed in the approved theme for each product type
  • List different products together
  • Put more than one product characteristic in a variation attribute
  • Introduce large variation family as defined in Variation Relationship FAQ
Important: Not all related products are valid variations. Amazon reserves the right to remove the newly-created variations families or children that are added to a variation family that do not comply with standards outlined above. Variation families with more than 2000 child ASINs will not be displayed on the detail page.

Examples of bad variations

  • Individual bath gel, shampoo, and scented powder (separate SKUs) that are of the same scent
  • Short sleeve and long sleeve t-shirts by the same manufacturer
  • Dinner plates, salad plates, and soup bowls (separate SKUs) with the same pattern
  • Cellphone cases with screen protectors for the same cellphone model

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