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This article applies to selling in: United States

Split Different Products into Different Pages

Amazon supports only one product detail page for a given unique product in order to provide a positive shopping experience. In some cases, Amazon may incorrectly assign a listing to a product detail page that represents a different product. Amazon may also merge multiple product detail pages with identical attributes into one product detail page to avoid customer confusion and difficult product search and purchasing decisions.

Requesting a detail page split

Incorrect product merges can result in:

  • The detail page respresenting two distinct products
  • The detail page not respresenting the products that you are offering

In either case, you can request reversal of the incorrect product merge by using the Split product detail pages self –service tool:

Note: ASINs for brands registered in Amazon Brand Registry can only be split if the requester is the rights owner. To learn more about being a rights owner, see the Amazon Brand Registry page.
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