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This article applies to selling in: United States

Merge Duplicate Product Pages

Duplicate product pages in the Amazon catalog are confusing to customers and can make product search and purchasing decisions difficult.

You can merge product pages in your inventory if they represent the same physical product. If you find identical product pages, you can request to merge the product pages if the following attributes are the same for both products:

  • Product identifier such as UPC, EAN, or ISBN
  • Package quantity
  • Product brand
  • Physical attributes such as color, size, or fragrance

If the product pages have the same attributes stated above, you can do one of the following:

  • Use the Merge duplicate product detail pages self-service tool:

  • File a report and the investigation team will review your request to merge the pages.
    Note: ASINs for brands registered in Amazon Brand Registry can only be merged if the requester is the rights owner. To learn more about being a rights owner, see the Amazon Brand Registry page.

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