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This article applies to selling in: United States

Set up your account information

Now that you’re registered to sell on Amazon, it's time to set up your account information. Learn how to update important seller account information, such as adding a return address or modifying your selling plan.

Go to Seller Account Information to update your details.

Note: If you chose the Professional selling plan, you will be charged the monthly subscription fee immediately. Learn how to Switch to an Individual selling plan.

Things to know

  • When registering as a seller on Amazon, you create a single selling account for your business.
  • Build buyer trust in your business by providing clear and detailed information about your policies.

Things to do

  • Provide the business name that will display on Amazon so that buyers remember your company. To update your business name, see Seller information displayed to buyers.
  • Keep your business contact information current (email and phone number if available) so that we can contact you if necessary. To edit your business contact information, see Seller information displayed to buyers.
  • Keep credit card and bank account information current to prevent delays to your payments. For more information, see Bank account information.
  • Describe the gift messaging and gift wrap services you offer. To upload your logo and provide information specific to your business, see Edit your help pages.
  • Choose your shipping rate settings so buyers know about your shipping costs. Go to Set your shipping rates to learn more.
  • Only enter company information that is specific to how you manage your business on Amazon.
  • Only maintain one Seller Central account for each region in which you sell unless you have a legitimate business need to open a second account and all of your accounts are in good standing.

Things to avoid

  • Including website URLs in product feeds, business name, or other company information that might refer buyers to your or any other website.
  • Assuming other sellers are doing it right. Always double-check your practices against the applicable policies and guidelines and the seller Help content.

See also

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