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This article applies to selling in: United States

Amazon Handmade: Best practices for fulfilling orders


Follow these best practices to avoid customer order cancellations and late shipment penalties:

  1. Set accurate quantities and production times
  2. Set accurate transit times
  3. Confirm orders quickly/on-time
  4. Ship orders within the production/handling times you set

These guidelines will ensure that customers receive their orders within the time communicated on the product page.

What is total delivery time?

Amazon provides the estimated delivery time to buyers on the offer listing and checkout pages. This is the time between order placement and estimated order delivery.

Total delivery time = production/handling time + transit time (+ any holidays and weekends)

Setting accurate delivery times for your products helps ensure a good customer experience and improve sales.

Set accurate quantities and production times

When listing your handmade products, you must enter a quantity and production time for each product on the Offer tab of the Add a Product tool.

The quantity you enter in the Quantity field should represent the number of units for which you have available stock. If you enter zero, your product page will read "out of stock."

Your entry in the Production Time field should accurately reflect the amount of time (in days) you need from receipt of an order for that product to when you can ship it. This can be from 1 to 30 days and should include the time for applying customizations. Production time can be the same for all products by selecting the default handling time in Shipping Settings (you can choose between 1 day and 2 days). Otherwise, you can set specific production times for individual ASINs.

If you are unable to create or ship a product, be sure to change the quantity available to zero to avoid accepting more orders and increasing your risk of customer cancellations. To update the quantity or other information for a product listing, find the product on the Manage Inventory page, click the Edit drop-down menu for the product in question, and select Edit.

To set production times for individual ASINs:

  1. Click Manage Inventory.
  2. Locate your ASIN and click Edit.
  3. Go to the Offer tab, scroll to the Production Time field, and adjust the time (in days; minimum setting is one day).
    Note: If you leave this field blank and do not adjust the default handling time in Shipping Settings, the default will be 1–2 days.

To set default handling times:

  1. Click Shipping Settings.
  2. In the Handling Time section, click Edit and choose between 1 day and 2 days.
  3. Click Save.

Set accurate transit times

It is equally important to set accurate transit times for all domestic and international regions you ship to. To set your transit time:

  1. Go to Shipping Templates.
  2. Click Edit template on the right side of the screen.
  3. Select the Shipping option and Region(s) you want to configure.
  4. Modify the transit time by selecting an option from the drop-down menu under Transit Time.
  5. Click OK.

You can also add or edit templates according to your business needs. Go to Create, edit, or delete shipping templates for more information.

Confirm orders quickly/on-time

Once a customer places an order, you must confirm shipment within 30 days of the order date. If you fail to do so, Amazon will cancel the order and you will not receive payment, even if you shipped the order. You can review and confirm customer orders in the Manage Orders tool.

For every order that you receive through Amazon, you will see a "Ship by" date, which is the production time you set for the product.

Ship orders within the production/handling time you set

Be sure to confirm shipments in the Manage Orders tool only when the product has been shipped to the customer and within the production/handling time you set for that product (that is, before or on the "Ship by" date):

  1. Go to Manage Orders.
  2. In the Action column for the order, click Confirm Shipment.
  3. On the Confirm Shipment page, enter the following:
    • Ship Date
    • Carrier Name
    • Shipping service (or Ship method)
    • Ship from address (physical address from where you shipped the order)
    • Tracking ID (supplied by the carrier)
  4. Enter any special notes about the order in the Seller memo field.
  5. Click Confirm Shipment.

Note: If you purchase a label for your order using Buy Shipping services, the order will be automatically confirmed within the System.Shipping orders early will not affect your metrics.

Amazon Handmade: Best practices for fulfilling orders

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