Use these tips to help you ensure that your products have clear and accurate titles,
product features, specifications, and descriptions. Your products must meet or exceed
their representation on the Amazon website. Products with the most accurate titles are
more likely to fulfill buyers’ expectations.
Provide attributes for total metal
weight, metal type, and metal stamp for all your products.
Identify the minimum metal weight within
5% accuracy. The minimum metal weight for your items should include all
components of the jewelry items such as earring backs, posts, pendants, and
chains. Different ring sizes may have different metal weights.
Do not identify an item as being “hypoallergenic” unless it is either free of all
known allergens, is a pure metal, or you have scientific evidence that the product
does not cause allergic reactions.
Note: Jewelry containing tungsten, stainless
steel, and nickel-plated sterling silver cannot be described as
Identify your product as fine
metal-filled or fine metal-plated in the title, product features, specifications,
and descriptions. For example, you must clearly identify applicable products as
“gold-filled” or “gold-plated.” Additionally, make sure to clearly describe all
parts of your product that may be of a different quality. For example,
sterling-silver pendant with silver-plated chain.
Indicate your gold product’s fineness,
such as 18k or 14k, in the title, product features, specifications, and
descriptions. This rule applies to all gold-filled and gold-plated items. Gold
alloy products with less than 10k fineness cannot be described as “gold.”
Do not use fine metal names or gemstone
names to describe a product’s color. For example, do not describe an item as
“amethyst CZ.” If an item has a gold color, you may describe it as, for example,
Provide total diamond weight, stone
color, and stone clarity attributes for all diamond products.
Identify cultured, farmed, and
freshwater pearls with the word “cultured” in your product’s title, product
features, specifications, and descriptions.
Identify any treatments, such as heat
treatment, irradiation, coatings, or oiling, for all gemstone, pearls, and diamond
products. Glass-filled gemstones and clarity-enhanced diamonds are not eligible
for sale on Amazon.com.
Identify the creation method (such as
imitation, or synthetic) for your products in the title, product features,
specifications and descriptions to describe pearls, diamonds, birthstones, or
gemstones that are not natural. For example, you cannot use the word “birthstone”
alone to describe an imitation (simulated), or synthetic (laboratory-created)
gemstone. You must precede it with the correct descriptor, which could include
“laboratory-grown,” “laboratory-created,”, “imitation,” “simulated”, or
“synthetic” ,for example: “imitation July birthstone”. If the birthstone is a
natural gemstone, the above stated rule does not apply. A product described as a
“July birthstone” would mean that you are describing a natural birthstone.
Note: We suggest that you perform your own
jewelry quality assurance. A few places to start looking include: understanding what you
are selling, knowing your raw materials, developing an in-house quality-assurance
process that ensures your employees follow your process from beginning to end, and
routinely performing quality assurance on your listings by double-checking that all
appropriate fields are filled out accurately. Remember all your listings must meet all
applicable legal, regulatory and policy requirements, including the Federal Trade Commission (FTC) Jewelry
Guidelines and the Amazon Jewelry Quality Assurance
Standards. Search "Amazon Jewelry Quality Assurance Standards" in Seller
Central to read the full article.
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