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This article applies to selling in: United States

Amazon Handmade: List your products

Once approved to sell in Amazon Handmade, you can list your products. If you are new to Amazon, skip ahead to learn about List products manually or if you are tech savvy, see Amazon Handmade: Use inventory templates to upload products. If you have products listed on Etsy, review Transfer product details from Etsy to Amazon Handmade.

If you are already selling products on Amazon that meet the criteria for Amazon Handmade, you can relist them in the Handmade store. These products can only be listed in a single category, so you will need to delete the original listings and relist them in Amazon Handmade.

When you relist items in Amazon Handmade, you can choose to use a new seller SKU for your products, or delete your existing SKU from your inventory and wait up to 24 hours for that SKU to be available for reuse. For instruction on deleting existing listings, see Stop selling a product.

If you need to pause the sale of your items because you have a family emergency, or you are going on vacation, you can do this by changing your listing status to "Inactive" in your Vacation Settings. This will remove your self-fulfilled listings from Amazon and the search results within an hour. For more information, see Listing status for vacations, holidays, and other absences.

Note: We encourage you to set up your Maker Profile page so customers can learn more about you, how you make your products, and details on all of your listings in one place.

List products manually

To list products manually:

  1. In Seller Central, select Inventory, and then click Add a Product.
  2. Browse the list of Handmade product categories for one that matches the product you want to sell, and then click Select category. Choosing the correct category can help customers find your products more easily.
  3. You will be asked to provide information that will be used to create your listing in the Amazon Handmade category.
    • Tabs with a red exclamation mark in a circle indicate tabs that have required entries.
    • Fields within a tab marked with an asterisk (*) are fields that require an entry.
    • Clicking Advanced View will expand the selection of tabs and fields within each tab, allowing you to provide additional information related to your product.
  4. Click Save and finish to complete the listing process. You can edit the information for your listing at any time.

Note: It can take up to 24 hours for your listing to appear. If you are still having problems finding your products, check out the help page on Common reasons you cannot find your Handmade listings.

Vital Info tab

There are three required fields on this tab:

  • Product Title
  • Product Description
  • Target Audience

Clicking Advanced View will provide additional fields associated with size and color.

You can augment your Product Description by adding bullet points. To add bullet points, you will need to open the Advanced View and navigate to the More Details tab, where you will find a field for Key Product Features.

Variations tab

Variations, also known as parent-child relationships, are sets of products that are related to one another in terms of size, color, scent, for example. For additional information on variations, see Variation relationships overview.

Note: We do not recommend using the Variation Wizard to create your Handmade listings with variations. The user interface requires that you enter a unique product ID, which Handmade listings do not have.
Note: When adding existing ASINs to a variation family, you must edit any information in Keywords and More Details in the parent ASIN, as these will not carry over from the existing child ASINs when you create your parent-child relationship. After successfully creating your variation, be sure to confirm your child ASINs have the correct information under Keywords and More Details.

To create a listing with variations, see Use Add a Product to create variations.

When should I use variations?

See When to use parent-child relationship in variations.

Convert an existing listing to one with variations

From your inventory list, find the ASINs you would like to add to the new variation family and note the SKUs. You will need this information later.


  1. In Seller Central, select Catalog, click Add Products, and then select the category that best describes your chosen product.
  2. In the Vital Info tab, enter the product details for the new family (for example, title, product description).
  3. In the Variations tab, select the variation theme from the menu (for example, metal type).
  4. Choose a style name for each child ASIN (for example, gold, silver, rose gold).
  5. Click Add variation. A matrix with the variation family will populate on screen.
  6. For existing ASINs, enter the SKU already assigned to your ASIN in the Seller SKU column of the variation matrix. You can find the SKU on the Manage Inventory page of Seller Central.
  7. For new child ASINs, enter a new SKU and details (for example, condition, price) for each child ASIN. You can also leave the SKU field blank, and the system will generate one automatically.
  8. Click Apply changes and Return to form to add your offer details.
  9. Add your offer details by selecting Offer from the top menu and enter your production time and shipping options.
  10. Click Save and finish.

It can take several hours to complete the new family setup.

Convert an existing customizable ASIN to one with variations

If you are currently using the customization feature to offer customers different options for your product (for example, size, color, scent), converting the custom fields into a variation family can improve the customer shopping experience and make it easier for you to fulfill orders. From your inventory list, find the customizable ASINs you would like to add to the new variation family and note the SKUs. You will need this information later.


  1. In Seller Central, select Catalog, click Add Products, and then select the category that best describes your chosen product.
  2. In the Vital Info tab, enter the product details for the new family (for example, title, product description).
  3. In the Variations tab, select the variation theme from the menu (for example, metal type).
  4. Choose a style name for each child ASIN (for example, gold, silver, rose gold).
  5. Click Add variation. A matrix with the variation family will populate on screen.
  6. For existing ASINs, enter the SKU already assigned to your ASIN in the Seller SKU column of the variation matrix. You can find the SKU on the Manage Inventory page of Seller Central.
  7. For new child ASINs, enter a new SKU and details (for example, condition, price) for each child ASIN. You can also leave the SKU field blank, and the system will generate one automatically.
  8. Click Apply changes and Return to form to add your offer details.
  9. Add your offer details by selecting Offer from the top menu and enter your production time and shipping options.
  10. Click Save and finish.
  11. To delete the custom offerings on your product, go to the Manage Inventory page and click the Custom Products link at the top right of the page.
  12. Find the SKU you would like to remove the custom offering from, click Edit, and then click Remove customization information.

It can take several hours complete the new family setup.

Offer tab

There are three required fields on this tab:

  • Standard Price
  • Quantity
  • Production Time

Additionally, you will find fields for Seller SKU and Fulfillment Channel.

Note: The default setting for Fulfillment Channel is Merchant Fulfilled and this will be your selection when creating all new listings. Once your listing is published, you can convert your listing to FBA.

Clicking Advanced View will allow you to designate a specific shipping template, identify a maximum number a single customer can purchase, sale dates and prices, gift options, and a restocking date for back-orders.

Images tab

For more information, see Amazon Handmade: Image requirements best practices.

Keywords tab

You are not required to identify keywords for your listing. However, identifying the right set of keywords will help customers find your products.

For more information on identifying keywords, see Amazon Handmade: increase discoverability and sales.

More Details tab

While you are not required to fill out this tab in order to list your product, we strongly recommend that you add as much detail as possible. Customers will feel more confident that they know exactly what they are purchasing, and it will also make your products easier to discover.

Here you have the opportunity to add details that will make it easier to find your products. The following are some of the available fields:

  • Shipping Weight and the corresponding unit of measurement: Complete these fields if you choose weight-based delivery for your products.
  • How are your products made?: Highlight the materials and process used in crafting your products.
  • Occasion: You can select up to four occasion types for your product as a way to display your listing to customers who search by event type; for example, birthday or wedding.
  • Key Product Features: These are displayed as bullet points under your product description, with a maximum of five bullet points.
  • Adult Product: If the images, product title, or product description appear to be designed for use in sexual or adult activity, indicate this by using the Adult Product field. The purpose of this field is to ensure that these products don’t surface in some of our personalization features. For additional information on the sale of adult products, see Adult products, policies and guidelines.

Customizations

Customized product listings are similar to a regular product listings, but offer buyers an opportunity to personalize their product, for example, engraving a name on jewelry, or embroidering a monogram on a shirt or towel.

For detailed information on how to enable customizations on your listing, see Amazon Handmade: customized products.

Frequently asked questions

Can I copy listings that are already created?

Once you've listed a product, you can copy that listing to create a new, similar product in the same category. Doing so will transfer most of the product information so that you can easily list more products. There are a few things to keep in mind when you copy a listing:

  • The listing must be in the same category as the original product you are copying and cannot be edited.
  • Product images are not transferred from the original product you are copying, but all of your customizations and additional information attributes are transferred.

To copy a listing:

  1. In Seller Central, select Inventory, and then click Manage Inventory.
  2. Scroll through your products or use the search box to find the listing you want to copy.
  3. On the right side of the page, for the product you want to copy, select Copy listing from the drop-down menu. This opens the Add a Product tool, where most of the information from the original product, including customizations, is copied for you.
  4. To complete your new listing, upload a Main image under Images, and update the Product Name on the Vital Info page.
  5. Click Save and finish.

Can I list my products in bulk?

Yes, Amazon has inventory templates to upload your product information using an Excel file. To learn more, see Amazon Handmade: Using inventory templates to upload products.

Can I transfer information from other online channels I sell on?

The options available to list products as Handmade are either done manually or using an inventory template. However, you can transfer product details onto your Amazon inventory file template from Etsy. See Transfer Product Details from Etsy.

Can I provide different SKUs for my variations?

Yes, it is necessary to add a specific SKU since each SKU identifies a particular product. However, if you do not add SKUs, the system will create them for your products.

Can I create listings that allow my customers to customize a product?

Yes, Amazon Handmade makes it easy for you to offer customized versions of your products to customers. To learn more, see Amazon Handmade: customized products.

Is there a way to pause my listings?

If you need more time to get caught up, have a family emergency, or you’re going on vacation, you can change the status of your listings to "Inactive." This will remove your self-fulfilled listings from Amazon and search results within an hour. See Listing status for vacations, holidays, and other absences.

Does the Build International Listings tool work with Amazon Handmade listings?

This option is not available for products in the Amazon Handmade category.

Additional resources to list your Handmade products

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