Sell on Amazon Sign in
This article applies to selling in: United States

Amazon Handmade

Amazon Handmade allows you to sell your handcrafted products to customers around the world. Amazon uses an application process to screen new sellers for the Handmade category, to ensure that customers are able to buy with confidence.

Amazon Handmade stores are available in the following regions:

  • North America: United States of America, Canada, and Mexico
  • Europe: United Kingdom, Germany, France, Italy, and Spain

Amazon Handmade benefits

  • We have a Maker application and audit process to ensure we are building a shop of genuinely handcrafted goods.
  • Once you are approved to sell in Handmade and approved for a Professional Selling Plan, Amazon Handmade will waive the monthly Professional Selling Plan fee
  • After joining Amazon Handmade, creating your shop and listing products is free. In addition, you won’t be charged transaction or processing fees.
  • Each Handmade item sold is eligible for Handmade’s lower referral fee, as long as you have a Professional selling plan enabled on your account.
  • Amazon Handmade offers a custom profile for your goods.

Amazon Handmade program eligibility

  • An approved selling account on Amazon, enabled with a Professional selling plan, with no restrictions from selling.
  • Independent makers, working alone or preferably, with fewer than 20 friends, family members, or employees to create products
  • Collaborative groups – cooperatives, nonprofits, or charities
    • Cooperative – a group of makers united to meet their common economic, social, and cultural needs
    • Non-profit Organization (NPO) – groups dedicated to furthering a particular social cause or advocating for a shared point of view
    • Non-government Organization (NGO) – groups dedicated to furthering a particular social cause or advocating for a shared point of view that operates autonomously of government
    • Social enterprise – organizations with the goal to empower and support collectives and communities of makers making one-of-a-kind, handmade products. For example, a social enterprise organization creates one-of-a-kind designs and works with communities of makers across their region to help with the creation and production of their final product.
      Note: Collaborative groups must supply a link to a website or other online documentation containing information about your organization.
    Important: Your participation in Amazon Handmade is subject to Amazon’s approval. For additional information on Amazon Handmade terms and conditions, go to Amazon Handmade: Terms and conditions.

Amazon Handmade product eligibility

All products listed for sale in the Amazon Handmade store must comply with the following eligibility requirements:

  • Products must be designed and produced by you, your small group of family members/employees (20 or fewer is preferred).
  • Production methods using hand tools and light machinery are allowed if used by individuals in their home, studio, or workspace. However, mass production using assembly lines or automation technology is not allowed.
  • Hand altered, pre-made items are acceptable. For example, application of your own designs to drinkware, tea towels.
  • Upcycling, or taking a used item and improving its value through refinement or upgrade is allowed. For example, painting or refinishing a table.
  • Repurposing, or taking an item and using it or its component parts or pieces for something entirely new or different, is allowed. For example, creating bowl out of an old vinyl record or pillow covers from vintage rugs.

The following options are prohibited in Amazon Handmade:

  • Outsourcing of product production
  • Drop-shipping of products
  • Reselling products by third parties
  • Digital and downloadable products, food or other ingestible products, and electronics
  • Live plants, other than ‘air plants’ which may be included with hand-crafted planters or containers
  • Raw materials and crafting supplies, unless included as part of a Do it Yourself (DIY) kit or crafting supplies that have been made by you (yarn, felt) or hand-altered by you (dyed material, yarn).

For category-specific limitations and eligibility criteria, go to Amazon Handmade: Category listing policies and requirements.

Apply to sell in Amazon Handmade

Note: You must have an existing Seller Central account before you can apply to sell in Amazon Handmade.

Before you can begin selling your items in the Handmade store, you must go through our application process and be approved to sell in the Handmade store.

Our simplified application process requires the following information:

  • Name and email
  • Information on your production design and production processes: Applications that do not contain details of your production processes will not be accepted.
  • Pictures of your work: Images must clearly show your business name, logo, or business card.

Conditional approval may be given to sellers that have not yet completed the selling account registration process or have not upgraded to a Professional selling plan. Sellers that receive conditional approval will receive a communication from Handmade support, instructing them on what they need to do to complete the Handmade application process and be eligible to start listing products in the Handmade store.

Note: Including a URL to any existing site, where you may be selling your hand-crafted items, as well as relevant social media links will help us in making an informed decision on your application. Your application will be reviewed and an associate may reach out to you to confirm details or request additional information.
Important: Initial application approval is regional. Once your application to sell in Handmade is accepted in North America, extending your reach to Europe requires the creation of a new selling account for that region. However, you do not need to seek approval to sell in different regions. Your current approval can be extended from one region to the next. For more information, go to Amazon Handmade: Expand your handmade business to other regions.

Confirm application acceptance

You should receive a notification from Amazon indicating your acceptance or rejection to sell in Handmade. However, you can confirm your ability to list in the Handmade store by:

  • Going to Settings > Account Info. Under Your Services, on the left-hand side, you should see Amazon Handmade.
  • Hovering over Settings, you should see an option for Maker Profile towards the bottom of the list.

Your Amazon Handmade maker profile

Use your maker profile page as a place to tell customers about yourself and the products you make. The information you share on this page will be visible to customers on Amazon and should only represent you and your business. For more information, see the video on Amazon Handmade: Maker profile or go to Amazon Handmade: Maker profile.

Listing Amazon Handmade products

If you are currently selling handmade products in a different category on Amazon, and those products meet the Amazon Handmade criteria, you can re-list them in Amazon Handmade after you register. For more information, see the video on List your first handmade product or go to Amazon Handmade: List your products.

Visit following pages for more tips about creating great product listings:

Note: Once you add your products, it can take up to 24 hours for them to show onsite. If you are still having problems finding your products, go to Common reasons you cannot find your Handmade listings.

Shipping Amazon Handmade products

After you have added your items, learn more about how to manage your Handmade business, including managing your orders and increasing sales.

Growing your Amazon Handmade business

Once you have your business up and running, you may be interested in reviewing suggestions from Amazon Handmade on increasing your discoverability and sales. For more information, go to Get started with Amazon Handmade.

You can find all the content you need to help build and grow your Handmade business in the Handmade Hub

News announcement and press releases

Makers conducting their own PR activities, either independently or through a contracted agency that include any mention of Amazon or Amazon Handmade, should engage our Amazon Handmade PR team to review their content two-weeks prior to issuing an announcement or press release. Contact Handmade support via Contact us and they will connect you with the Handmade PR team.

Send a draft of your release in a Word document, which may also be routed to and reviewed by other Amazon stakeholders as appropriate. A Handmade PR representative will get in touch with you.

Sign in to use the tool and get personalized help (desktop browser required). Sign in


Reach Hundreds of Millions of Customers

Start Selling On Amazon


© 1999-2022, Amazon.com, Inc. or its affiliates