Sell on Amazon Sign in
This article applies to selling in: United States

Valid Tracking Rate (VTR)

Valid tracking rate (VTR) measures how often you use valid tracking information for your packages. VTR measures the percentage of merchant fulfilled package that have a valid tracking number. Amazon customers depend on tracking numbers to find out where their orders are and when they can expect to receive them. VTR is a performance metric that reflects those expectations.

VTR policy requirements

Sellers must maintain a VTR greater than or equal to 95% at a product category level. VTR below 95% in a product category may result in:

  • Restrictions on your ability to sell seller-fulfilled items within that category or categories, without affecting your seller-fulfilled offers in product categories that meet the VTR requirements, nor will these restrictions affect your FBA offers.
  • Negative impacts to your eligibility to participate in premium shipping and guaranteed delivery.

If any of your listings are suspended, you can submit a plan of action and apply for reinstatement to op-pso-vtr-appeals@amazon.com. If your plan of action is approved, your seller-fulfilled listings in the affected product category will be restored.

How to maintain a healthy VTR

  • Purchase shipping labels through Amazon’s Buy Shipping services.
  • Choose carriers from the drop-down menu that are integrated with Amazon, listed below. These carriers provide real-time tracking status to Amazon.
  • Verify that the carrier name, shipping service, and tracking ID are entered correctly and belong to the same carrier.
  • Confirm, and update if necessary, the tracking information before the carrier delivers the package. If the tracking information is confirmed or updated after the package is delivered, that means the customer was not able to track the order. This is not useful to the customer and it will impact your VTR metric.
  • Tracking IDs need to have at least one carrier scan to be valid.

Visit the How to confirm a shipment page for more information.

Note: Using Chinese characters or special characters to manually enter tracking information is considered invalid as Amazon currently does not support these.

How VTR is calculated

To calculate VTR, we take the number of packages you ship with a valid tracking number and divide it by the total number of packages you have shipped and confirmed over a 30-day period. VTR is expressed as a percentage. We use the promised delivery date to determine which orders are included in the performance metric.

Given below is the VTR calculation logic based on ship origin country:

  • For packages shipped from US, we consider a valid tracking id if Amazon records at least one carrier scan.
  • For packages shipped from China, we will consider a valid tracking based on following criteria:
    • Packages with a value below 5 USD (including shipping fee) must use an integrated carrier and trackable ship method that provides at least one carrier scan*.
    • Packages with a value equal to or above 5 USD (including shipping fee) must use an integrated carrier and fully trackable ship method that can provide at least two carrier scans (including a delivery scan or delivery attempt).

*A carrier scan is a scan the carrier performs to show the package is in transit.

What carriers are Amazon-integrated?

Sellers are encouraged to use carriers from the following list to ship their packages as these carriers provide real-time tracking status to Amazon. This helps reduce customer contacts and improve seller feedback ratings. The following carriers are integrated for domestic shipments in the US:

AAA Cooper Estes FIRST MILE South Eastern Freight
ABF Freight ESTES EXPRESS OnTrac UPS
Asendia FASTWAY Pilot freight UPS Freight
BBY FedEx Professional Couriers USPS
Best Buy FedEx Freight Raben Group Watkins & Shepard US
DHL First Flight RL Carriers XPO

Note: If you manually add a carrier name in the free-form text field “Other” and that carrier is integrated with Amazon, your tracking will be marked as invalid. You must use the drop-down menu to select carriers who are integrated with Amazon.

The following integrated carriers can be used for fulfilling orders that are shipped from China:

4PX DHL Commerce SF Express
China Post Equick WanbExpress
Chokou1 JCEX Yanwen
CNE SFC Yun Express

Note: Using Chinese characters to manually enter tracking information is considered invalid as Amazon currently does not support carrier names in Chinese.

What are the exemptions from VTR calculation?

The following items are exempted from VTR and will not be included in the VTR calculation:

Packages shipped from the US

  • Heavy/Bulky shipments: Domestic packages shipped by the following heavy/bulky freight carriers:
    Alliance Air Freight Dayton LTL Priority1
    AJL Transport Dependable Highway Express Metropolitan Warehouse QuadExpress
    Central Freight Dohrn Midwest Motor Express Trend Transport
    CEVA, Conway Forward Air New Penn Truck
    CRST Geodis Old Dominion Unified
    Custom Companies Holland Personal
    Custom Global Logistics IT Worldwide Pitt Ohio

  • Domestic small and flat shipments that meet all of the following criteria:
    • Small and flat packages, such as screen protectors and greeting cards, that cost less than 10 USD (including shipping charges).
    • Shipped by USPS.
    • You selected the shipping service "USPS Standard Mail envelopes” or “USPS First Class Mail envelopes" from the drop down in the shipping service field in Seller Central.
  • Digital products: e.g. audio books

Packages shipped internationally

Packages shipped from outside of the US and China into the US are exempted from VTR calculation.

How to view the VTR metric and report

You can view your VTR Metric on Seller Central.

You can also find your VTR Metric by following these steps:

  1. From the Performance menu, select Account Health.
  2. Locate the Shipping Performance section and click View details.

Please note that only orders included in your current VTR defect report are counting against your metric. If the report contains no orders, it means all of your orders have a valid tracking.

To download the VTR defect report:

  1. Click Download Report in the Shipping Performance section.
  2. Filter by carrier or product category.

Please allow 72 hours for the report and metrics to reflect any updates.

Fields on the report and what they mean

  • Tracking ID: The tracking number or ID you entered on Seller Central.
  • Has valid tracking: If the order has a valid tracking “Yes”, if not “No”.
    Note: If you entered tracking information or edited this after the delivery was made, it will say “No”.
  • Has tracking ID: If you entered a tracking number or ID it will say “Yes”, if you left this field blank on Seller Central, “No”.
  • Package value: Price of the package (including shipping charges), which will help you know if your package was exempted from VTR calculation or requirements of carrier scans.
  • Any physical scan from carrier: Check the “How VTR is Calculated” section above for more details on requirements. “Yes” if scans are present, “No” if they aren’t.
    Note: If you entered tracking information or edited this after the delivery was made, it will say “No”.
  • Delivery scan or attempt: Check the “How VTR is Calculated” section above for more details on requirements. “Yes” if scans are present if not, “No”.
    Note: If you entered tracking information or edited this after the delivery was made, it will say “No”.
  • Origin country: The country that the package is being shipped from.

Important resources for Valid tracking rates


Valid Tracking Rate (VTR)


Sign in to use the tool and get personalized help (desktop browser required). Sign in


Reach Hundreds of Millions of Customers

Start Selling On Amazon


© 1999-2021, Amazon.com, Inc. or its affiliates